Property search portal realestate.com.au, has launched its spring marketing campaign with a headline TV commercial (TVC) featuring celebrated Australian actor, Rodger Corser.
The latest campaign explores the question ‘what makes a home a home?’
With the backing of the iconic Silverchair track, Straight Lines, Rodger takes a walk through a series of Australian homes offering a warm and light-hearted look into the important role homes play in our lives.
The creative reminds viewers that realestate.com.au is Australia’s Home of Homes, with more home buyers and properties for sale than anywhere else and the right tools to value your property.
The powerful message that homes are not just where we live, but where we belong, where we connect, and where we can be our best selves, highlights the valuable connection Australians have to their homes.
With a mix of 45, 30 and 15 second variations, the new TVC will appear during key programming across metro, regional and catch-up TV nationally.
The campaign continues realestate.com.au’s focus on the leading property valuation tool, realEstimateTM.
The popular tool, powered by PropTrack, offers Australians a free and instant estimate of their home’s value.
This follows the successful launch of realEstimateTM earlier this year, which resulted in one-in-four Australian properties now being tracked by their owner on realestate.com.au.
The campaign will also feature across outdoor and online display, radio, digital audio such as Spotify, online video including YouTube, and various social channels.
REA Group General Manager – Audience and Marketing, Sarah Myers, said the new campaign features great Australian talent and reminds consumers that realestate.com.au is the perfect partner when it comes to buying, selling, renting and valuing property.
“We know spring is always a pivotal time for the property market, and as we head towards September, we’re already seeing strong growth in buyer engagement and enquiries,” Ms Myers said.
“Whether you’re buying, selling, or just curious to know what your home is worth, realestate.com.au is where more than 2.7 million Australians go every day to help decide their next move.
“As one of Australia’s most well-known brands, we’re thrilled to be able to work with great Australian talent like Rodger on our latest campaign. Being able to pair dynamic on-screen talent with an Aussie track as iconic as Straight Lines, is something that we’re really excited about.”
The creative was expertly brought to life by the team at Brand+Story and produced by Elastic Group, with sound by ism Studios.