Matt Lancashire has launched Ray White Collective Luxury, positioning it as Brisbane’s first real estate agency focused exclusively on properties priced at $4 million and above.
The New Farm-based agency will offer what Lancashire describes as “concierge-style” service for ultra-high-net-worth sellers, with tailored marketing campaigns and access to international buyer networks.
“Brisbane’s luxury property market deserves specialist representation,” Matt said.
“By focusing exclusively on properties above $4 million, we can provide the bespoke campaigns, global buyer networks, and white-glove service that these exceptional homes require.”
Matt has spent 20 years with Ray White and claims more $10 million-plus sales than any other agent in Brisbane.
His career total sits at $1.5 billion in residential transactions.
The new brand is separate from Ray White Collective, the business Lancashire co-owns with Haesley Cush.
That agency ranked as Ray White’s number one international business for settled commission in the Multi-Partner Group category for 2025.
Matt said the agency is currently working with more than 4,000 active buyers seeking Brisbane homes in the $5 million-plus range – a mix of local, interstate, and overseas purchasers.
“Every property at this level tells a unique story and appeals to a specific buyer profile,” he said.
“Our role is to connect exceptional properties with the right buyers through strategic, high-impact campaigns.”
The service model promises privacy protection and support from consultation through to settlement for both buyers and sellers.