Matilda Downard's staging strategy delivers five offers in 18 days for Usher property

Matilda Downard has sold a three-bedroom house on a 614-square-metre block at 6 Larsson Place, Usher, for $640,653 after 18 days on market, with five offers following a hands-on preparation campaign.

Matilda Downard knew what her vendor needed to achieve, and she wasn’t willing to take shortcuts to get there.

The three-bedroom house at 6 Larsson Place, Usher, came with a firm price expectation from an interstate owner who had been using the property as a rental investment. If Matilda couldn’t deliver that figure, the sale wouldn’t proceed. So she invested time and personal effort into making sure the property was worth what the vendor had in mind.

Hands-on preparation from the ground up

Matilda coordinated painters, organised new carpet, oversaw extensive gardening, and personally staged the entire property herself. It was a significant undertaking — she even bought a trailer to transport and store her staging items for this and future listings.

“I’ve had a break from real estate after having babies,” Matilda said. “I was really wanting to do the best possible job, and I knew that my vendor had a figure in mind. If I couldn’t get that figure, he wouldn’t sell. So I had to make sure the property was worth what he wanted for it.”

The effort paid off. The property attracted strong interest at open homes, with buyers commenting on how closely the in-person presentation matched what they’d seen online — a detail that builds confidence and encourages offers.

Interstate investor secures property after local competition

While local buyers showed consistent interest throughout the campaign, an interstate investor ultimately secured the property. For Matilda, that outcome reinforced the value of her staging approach.

“When we sell to an investor, we also send them a real video, so it’s not just styled photos,” she said. “Whether it’s someone buying in person or someone buying from interstate, staging still has a huge impact.”

The property attracted five offers and sold for $640,653 via private treaty after 18 days on market — a result that exceeded the vendor’s expectations.

Location appeal in greater Bunbury

Usher is a residential suburb within the greater Bunbury area in Western Australia’s South West region. The property’s 614-square-metre block offered space and potential in an area where bushfire overlay considerations are common but don’t deter local and investor interest when properties are well-presented.

Remote vendor’s complete trust

The vendor was based in South Australia and initially reached out to Matilda for an appraisal while planning improvements before reletting the property. He wasn’t expecting much more than a number.

Matilda ended up managing the entire process — the staging, the improvements, and keeping Bruce informed every step of the way. His five-star testimonial, posted on Rate My Agent on 30 July 2026, captured his experience:

“Matilda ended up managing the whole process for me, the staging, the improvements, all of it, and kept me in the loop the entire way. It sold in 18 days with five offers, well above what I was expecting. Couldn’t have asked for an easier experience from this far away. You will be hard-pressed to find anyone more dedicated to the sale of your home. This girl is on fire.”

He also sent Matilda flowers.

For Matilda, now working with Umbrella Realty after returning to real estate, the result confirmed what she already knew: preparation and presentation aren’t optional extras. They’re the foundation of a competitive campaign.

About the Agent

Matilda Downard is a results-driven real estate professional with over a decade of experience across residential and commercial sales in Western Australia. After several years focused on her young family, she has returned to full-time real estate and quickly re-established herself as a trusted agent in the Bunbury region. Matilda holds a Diploma of Property (Agency Management) and a Triennial Certificate, the highest level of real estate licensing in WA. Visit Matilda’s website for more information or call Matilda on 0429960431.