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Luxury living: Byron Bay’s $100M Secret Garden

A $100 million luxury, residential development that promises to bring the spirit of the Byron Bay hinterland to the centre of the coastal town, has secured DA approval.

JD Property Group will create Secret Garden, an opulent mixed-use development, with 22 residential apartments and 10 upscale retail and hospitality tenancies on the ground floor, on the corner of Jonson and Kingsley Streets.

Located in the heart of the beachside town, popular with tourists and Hollywood celebrities alike, the 2725sq m parcel of land is a rare opportunity to create a world-class lifestyle precinct.

JD Property Group Managing Director and third generation local, Jason Dunn, said the aim behind the development was to spotlight everything that makes Byron Bay uniquely special.

“As a proud local, I am excited to showcase the best of Byron in a world-class, luxury precinct,” Mr Dunn said.

“Every element has been thoughtfully considered and designed. 

“From partners to products, we have aimed to work with our local community at every stage.

“This includes partnering with a local landscape architect to incorporate natural vegetation in our expansive green spaces, which account for more than 40 per cent of the precinct’s ground floor area. 

“We have also worked with a local designer to deliver a rustic, coastal, and authentic style emulating the Byron Bay coast and hinterland, not yet seen in residential apartment living.

“Secret Garden is a very different offering to others in the market and has been positively received by our community and stakeholders. 

“We anticipate strong interest from residents and retailers.”

Secret Garden will offer residents a six-star, hotel-style experience, with 22 apartments made up of two, three and four bedroom configurations.

The apartments will be priced from $2.45 million, with a hallmark of the design being the use of floor to ceiling glass in open and airy living spaces decorated with natural tones and finishes. 

The precinct features premium communal spaces, such as a rooftop wellness centre, including a magnesium pool, sauna, meditation space, and spa. 

Entertaining will be made easy with exclusive terraces for residents, BBQ areas, and a teppanyaki grill. 

And a private concierge will make life stress-free by handling everything from restaurant bookings to re-stocking the apartments for residents.

Mr Dunn said with an eight-star average NatHERS (Nationwide Housing Energy Rating Scheme) score, Secret Garden would be a fossil-fuel free residential development. 

Its sustainability credentials include high performing internal features, like glazing, to regulate temperature; water-efficient fixtures and fittings; and a ventilation strategy that maximises fresh, clean indoor air.

“We are proud to be delivering a sustainable development that offers residents the choice of 100 per cent renewable energy supply,” Mr Dunn said. 

“Our market leading sustainability commitments are a true point of difference for our precinct. 

“Sustainable design is a must for us, and we aim to celebrate and nurture our natural environment at every stage of the process. 

“We hope to attract residents and retailers who share these values.”

The three-storey precinct is a collaboration with Australian architect, Bayley Ward, renowned local interior curator, Island Luxe, and local landscape architect, LARC. 

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Kylie Dulhunty

Kylie Dulhunty is the Editor at Elite Agent.