REA Group has appointed Kieren Cooney as its chief marketing officer (CMO) in this newly created role.
Cooney joins REA Group armed with more than 20 years experience in various senior marketing and telecommunications roles which includes the former chief executive of Omnicom Interbrand.
Before Omnicom, Cooney has also held CMO positions with NBN Co and Telecom New Zealand.
His appointment will take effect in the coming months with Cooney being a part of REA Group’s executive leadership team and reporting to REA Group chief Tracey Fellows.
“The creation of the CMO role was designed to support REA Group’s expanding global footprint as well as its growth into property related services,” Fellows said.
“Over the years, realestate.com.au has grown to become a much-loved brand among people looking to sell, rent or buy their home. There’s a tremendous opportunity to build on that brand in sectors that represent a natural extension of what we do well.
“We are excited by what Kieren can offer the business with his world-class experience. He will drive our global marketing strategy,” Fellows said.
Meanwhile, Cooney said being given the opportunity to be a part of a business with a clear ambition to help people navigate some of the biggest decisions of their lives “was very appealing.”