The sons of ex-Domain CEO Anthony Catalano and Fairfax Media CEO Greg Hywood have furthered their property ambitions with another niche portal.
The third website for the duo, and second property portal, is House and Land Developments – a portal aimed at developers and investors looking for suburban house and land packages.
From their AD Group Catalano and Hywood have also launched off-the-plan apartment portal Apartment Developments, and a B2B website for developers.
The duo are claiming that a fifth of the enquiries across their platform result in sales, and have their sights set on the bigger portals.
AD Group was founded in 2014 by the pair. They say their new platform has been launched, “in direct response to market demand”.
The service is currently available in Victoria, New South Wales and Queensland.
“The property marketing industry has changed dramatically over the past few years. Clients are no longer able to sustain rising marketing costs and are looking for alternatives to the big players which have previously had a monopoly in this space,” said Mr Catalano, co-founder and CEO of AD Group.
AD Group also recently hired former REA Group client strategy director Tim Fleming as a general manager.