Jalpa Patel and Jerry Jacob of YPA Tarneit – Truganina have sold a four-bedroom house at 929 Sears Road, Tarneit, for $736,000 by marketing it as a commercial opportunity rather than purely a family home.
The private treaty result came after Jerry repositioned the campaign to target doctors, allied health professionals, and small business owners who would benefit from the property’s high-exposure location on a road carrying over 5,000 vehicles daily.
Pitching the commercial case from day one
When the vendor — who had owned the property for over a decade after buying it through Jerry’s agency — interviewed multiple agents for the listing, most presented residential price expectations in the $650,000 to $700,000 range.
At the listing presentation, Jalpa and Jerry proposed a commercial-focused campaign — a different approach to the residential pricing most agents had outlined.
“Instead of marketing it as just a standard residential home, we focused the campaign heavily on its commercial potential,” Jerry said.
“We made sure that every buyer who walked through understood the high-exposure location, the side and two-way access, wider frontage, and the development potential subject to council approval.”
The 18-year-old house sits on 543 square metres with only 19 squares of built area. While some buyers initially negotiated on the smaller house size, Jalpa and Jerry explained that the smaller footprint left more usable land at the rear, making future development or expansion easier, subject to council approval.
Finding the buyer who wasn’t looking
Rather than waiting for the right buyer to appear, Jalpa and Jerry worked their database to identify potential commercial users.
The eventual purchaser plans a commercial use for the property and wasn’t actively searching when the campaign reached them.
Three other offers came through, all in the $660,000 to $690,000 range.
The campaign also attracted first-home buyers, but Jerry said the strategy was always aimed at commercial users who could see the property’s full value.
“We had a very specific target audience in mind — health professionals, allied health operators, and small business owners who needed a high-visibility location,” Jerry said.
The question every main road vendor should ask their agent
The $736,000 result sits $36,000 above typical prices for similar four-bedroom houses in the area — a premium directly tied to the commercial repositioning.
For vendors on high-traffic roads, Jalpa and Jerry’s advice is clear: interview multiple agents to understand who has proven experience selling similar properties and how they would position the property’s highest and best use.
“For vendors on high-traffic roads looking to achieve top dollar, our advice is clear: interview multiple agents to see who has proven experience selling similar properties,” Jerry said.
“Ask them how they envision the property’s highest and best use, and how their targeted marketing strategy is intended to maximise the property’s value.”
About the agents
Jerry Jacob leads YPA Tarneit – Truganina alongside fellow Director Jalpa Patel, with the pair working closely on every campaign. Known for a director-led approach, their partnership combines strong negotiation and market insight with a high level of detail and local knowledge. Together, they focus on protecting vendor outcomes rather than chasing volume, which has seen them build long-standing client relationships across Tarneit and Truganina as the area continues to grow. For more information, visit their website or call Jalpa on +61433401666 or Jerry on +61 404 727 772.