Built with agent input, Domain Skylight provides agents with an integrated, intelligent dashboard that puts marketing analytics and insights at their fingertips.
This will enable agents to have more transparent and informed conversations with their clients about their property value, expected campaign performance and sale price.
The tool also enriches buyer leads and enquiries, reduces friction, and speeds up decision-making to help agents work smarter and faster.
Dani Harmer, Chief Product Officer at Domain said, “Agents told us their biggest headaches were juggling scattered tools, outdated data, and running campaigns while on the move.”
“We built Domain Skylight to cut through the noise, bring everything together and give agents the insights and speed to get real results. It’s all about being committed to innovation and helping agents scale and stand out.”
Key Features of Domain Skylight:
- Real-Time Performance Dashboard
Agents can instantly view how campaigns are performing such as the number of enquiries, listing views, shortlists and saves, and HomePass check-ins – to have richer, more informed conversations with vendors.
- Smarter Buyer Insights
Each buyer enquiry is surfaced with ranking, engagement, and contextual information so agents understand not just who’s interested, but how serious they are
- Data-Driven Decision Support
Live, Sold and buyer-viewed comparables and trend overlays help agents advise vendors proactively, refine campaign strategies, and adapt to evolving conditions on the go.
Customers on a Platinum Edge subscription gain extra control to manage features such as Listing Bump, eBrochures and Early Access, while Platinum and Gold customers can access eBrochure sends.
Christian Leung, Director of Ray White Concord Five Dock said “As we worked through the different stages of testing and insights, Domain Skylight quickly became a product that definitely has an advantage and a competitive edge over other products that were out there.”
“As agents, we speak to owners multiple times a day, and if we’re lagging behind with data, then we become irrelevant. Domain Skylight has given us speed, relevance and market knowledge which we can translate back to our owners.”
As part of the CoStar Group, Domain combines proprietary data, advanced analytics and marketplace scale to deliver powerful insights for agents and consumers.
The launch of Domain Skylight empowers agents to move from reactive to proactive client management by providing a clear, transparent view of their performance and the market.
Domain Skylight is available on all residential listings via the iOS App and the web from today.
