ELEVATEGUEST INTERVIEWSThe Elevate Podcast

How to get editorial coverage for your listing: Alice Stolz

“People who can offer the angle of a lifestyle to a property really change how we perceive properties.” Alice Stolz

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌ 

As the managing editor of Domain, Alice Stolz has a love of storytelling with real estate and property as its focus.

In addition to overseeing the content created for major metropolitan newspapers, magazines and the Domain website, Alice also represents Domain across the Nine Network, is a regular guest judge on The Block and is the host of the podcast Property Unpacked.

In this episode of the Elevate podcast, Alice offers her unique insight into Australia’s ongoing love of property and how agents can harness it to create content that attracts media attention.

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Alice and Samantha also discuss:

  • The elements journalists look for in a great property story
  • Why a compelling real estate story isn’t always about grandeur and luxury, but instead involves emotion and a connection with the audience
  • How Alice and the team at Domain work with agents
  • Why Luxe Listings Sydney will be her guilty pleasure
  • What agents should include when submitting content to the media
  • Why great content sometimes involves thinking outside the box
  • Plus more  

Links and resources mentioned

Connect with Alice

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Cassandra Charlesworth

Cassandra Charlesworth is a features writer for Elite Agent Magazine with over 15 years’ journalism experience in metropolitan and regional newsrooms. She has a specialist interest in real estate, tech disruption and a good old-fashioned “yarn”.