A milestone 400 launch partners – including many industry heavyweights – have signed on to Homely’s Agent Participation Program nationally, helping the company on its way to its goal of providing an affordable digital real estate marketplace in Australia.
The program, which provides agents with a financial interest in a major national real estate portal, aims to create a new way for real estate industry professionals to have a greater say and involvement in the future of digital real estate advertising.
“I am delighted to announce that over 400 industry players in Australia, across multiple states and markets, are now supporting Homely.com.au by participating in the Agent Participation Program,” Jason said.
“There has been a groundswell of support for Homely, and what we are offering the Australian real estate industry in terms of digital advertising.”
A selection of the partners in Homely’s Agent Participation Program includes some of Australia’s top-ranking principals, agents and influencers including:
- Dane Atherton (Harcourts Coastal)
- Peter Chauncy (McGrath Crows Nest)
- Philip Webb (Philip Webb)
- Mark Guthrie (Ray White Cranbourne & Ray White Cheltenham)
- Warwick Williams (Warwick Williams Real Estate)
- Dexter Prack & Lou Paola (Harcourts Judd White)
- Helen Yan (Ray White Balwyn)
- Matthew Bourn (McConnell Bourn)
- Danny Cobden (Cobden & Hayson)
- Brad Caldwell-Eyles & Julian Hasemer (1st City)
- Tony Lombardi & Robert Ozzimo (Harcourts Rata & Co)
- Betty Ockerlander (McGrath Epping)
- David Newton (Newton Real Estate)
- John Shore OAM (Ray White Chelsea)
- Tracey Dixon & John Paranchi (McGrath Hunters Hill)
- Dean O’Brien, Darren Hutchins & Stavros Ambatzidis (OBrien Real Estate)
- Tom McCarthy (Biggin & Scott Prahran)
- Gerard Hill (Raine & Horne Newtown)
- Nick Johnstone (Nick Johnstone Real Estate)
- Craig Sewell (Mint360property)
- Troy Sheehan & Matthew Scafidi (Jellis Craig Whitehorse)
- Gavin Ottoway & Matthew Debreczeni (Ray White Sutherland Shire)
- Mark Wridgway (RT Edgar Toorak)
- Rohan Calder & Paul Leydin (Noel Jones Blackburn)
- Patrick McKinnon & Drew Davies (Place Ascot)
- David Lack (Biggin & Scott Port Melbourne)
- Warwick Anderson (RT Edgar Portsea)
- Nicholas Lynch & Andrew Meehan (Nicholas Lynch Real Estate)
- Geoff Earney (Professionals Methven Group)
- Scott Banks & Gina Mathioulakis (Scott Banks Real Estate)
- Matthew Everingham & Richard Baini (Richard Matthews Real Estate)
- Joe Bechara (LJ Hooker Granville)
- Adam Flynn (Biggin & Scott Knox)
- Ray Fayad (Laing+Simmons Parramatta)
- Peter Goulding, Glenn & Martin Farah (NG Farah Kingsford)
- Sam Paynter (RT Edgar Brighton)
- Cameron Airlie & Theo Karangis (NG Farah Coogee)
- Peter McGuinn & Greg Gladstone (South Eastern Realty)
- Michael Busdon & Vince Labbozzetta (Raine & Horne Liverpool)
- Dale Whitford (Whitford Property)
- Daniel Lee & Dylan Simpson (Plum Property Group)
- Barry E. Plant (Director, Barry Plant)
- Peter Burley & Mark Nunn (Buxton Ballarat)
- Craig Kerr & Damian Portaro (Ray White Mildura)
“It’s a huge mix of partners which gives us greater leverage to roll out the Homely.com.au platform and to realise our dream of providing a truly affordable digital real estate marketplace which we believe this industry desperately needs,” Jason said.
Jason said Homely is committed to partnering with the industry and believes that increased competition amongst the portals is vital to bringing long-term benefits to property vendors.
“We believe digital real estate advertising should be more affordable,” he explained.
“It should not cost a vendor a huge amount to advertise a home online. This just puts pressure on agents fees.”
Homely Co-founder Adam Spencer said he believes the Homely digital real estate platform can provide an alternative to the other real estate portals such as realestate.com.au and Domain.
“We have built a world-class online real estate marketplace and have been internationally recognised multiple times by the prestigious Webby Awards,” Adam said.
Homely also pioneered its community-related content on Australian real estate portals which has provided a point of difference and a way for real estate agents and property managers to connect with locals in between the buying and selling cycle.
Its Agent Participation Program was launched at a time when demand for alternative real estate marketing options was increasing, in part due to the coronavirus pandemic and its economic effects.
“We are excited about taking the Agent Participation Program to all parts of Australia, and to further increase our engagement with the real estate industry,” Adam said.
“Our doors are wide open to those who want to support change in the digital real estate portal space.
“We’ve built an increasing audience, now numbering in the millions, who are now aware of the Homely brand, and we have a heavy focus on unique original content such as suburb reviews, agent reviews and community discussions.
“This is just the beginning for us, we have a lot more in the works coming out later in the year. Watch this space.”
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