Industry-backed real estate portal Homely.com.au has announced its latest sponsorship deal after signing an agreement with the Professionals Real Estate Group.
Homely’s Head of Industry David Webb said the Professionals are a well-respected group in the real estate sector, with strongholds in many of the nation’s large regional hubs, as well as top-performing offices in CBDs.
“Homely is delighted to be aligned with such a successful and far-reaching real estate group,” Mr Webb said.
“I’m sure Professionals’ agents and customers will benefit from this sponsorship over the next 12 months and beyond.”
Professionals have built a trusted reputation in Australia over the past four decades, and Mr Webb said utilising Homely’s affordable online real estate advertising means would provide excellent synergy.
“Professionals also have a strong presence, and considerable market share in WA, which will complement Homely’s new partnership with REIWA announced last month,” Mr Webb said.
He said the Homely team had been impressed with Professionals CEO David Crombie’s efforts over the past few years to unite Professionals Real Estate Group nationally to deliver a unified strategy and provide great support to their offices.
“And as the only real estate group to get five stars in Canstar Blue’s 2020 Most Satisfied Customers category, Homely is proud to sponsor such a high-achieving organisation,” Mr Webb noted.
“This sponsorship will provide massive value for Homely this year. It affords us the ability to regularly engage with the Professionals 225+ strong network across Australia and New Zealand to further Homely’s mission to provide an affordable industry-backed real estate portal to the masses.”
Professionals CEO David Crombie said the network was excited to partner with Homely in 2021.
“Having been involved in the real estate portal space for many years, I think there’s a need for more options for the real estate industry and consumers alike,” Mr Crombie said.
“Homely’s association and industry backing was part of the decision when choosing to promote Homely to the network.
“We hope that the association will provide a platform where our people are recognised as the true real estate experts within their local markets and help to extend their reach to more Australians.”