Most people in property marketing know FloorScape. For more than a decade, it has been the quiet force behind Australia’s premium real estate campaigns, delivering floor plans so clear, so brand-aligned and so consistently accurate that they have become the national benchmark for quality.
At just 26, Managing Director Michael Cardillo has built one of the most respected design operations in the country.
But while FloorScape’s work has defined how Australian property is marketed, the company’s next chapter will redefine how property itself is understood.
FloorScape’s work currently supports Australia’s top real estate agents and developers, helping them market properties with precision, speed and brand consistency.
Cardillo says the company is now using that experience to build technology that will set the standard for how property data is captured and used across the entire industry.
“Every listing in Australia still starts with a few agent inputs, a short piece of copy and some photos. That’s the data that drives billions in marketing, search and valuation, and it’s not even close to reliable,” he said.
“We’re changing that.”
Over the past year, FloorScape has mapped out a new system that will allow verified property data to be captured on site instantly and with low skill.
That data will then be structured and converted into assets that can drive marketing, valuation, insurance, interactivity, automation and future SaaS applications.
In the short term, the company is building this technology to automate and enhance its own internal processes, increasing speed and consistency across its premium design services.
But the long-term plan is far bigger.
“We’ve always been about delivering outstanding product with outstanding service,” Cardillo said.
“Now we’re taking that philosophy beyond our own client base and into the core of Australia’s property ecosystem. What we’re building will eventually power how data moves through the entire industry.”
Cardillo says that while many PropTech companies have spent years trying to automate floor plans, they’ve consistently missed the bigger picture.
“Every few years someone throws millions at this space, and they keep making the same mistake,” he said.
“They go cheap, they offshore it, and they build to American standards. It doesn’t work here. Australia’s property industry is obsessed with quality. We understand that because we’ve been part of it for over a decade.”
In a world where AI is generating more synthetic content every day, FloorScape believes verified spatial data will become more valuable than ever.
“A floor plan isn’t about dimensions, it’s about context,” Cardillo said.
“It’s the only format that holds the physical truth of a property. As AI fills the world with unreal content, the data captured on site becomes the anchor. The metadata that can be stored in a single capture is enormous; it’s not just a plan, it’s the full fingerprint of a building.”
FloorScape has already defined its technology architecture and is now finalising a seven-figure capital raise to accelerate development.
While the business has the internal capability to build in its own right, Cardillo says the company is now focused on finding the right industry partners to amplify the rollout and scale impact.
“We could do this alone, but the right partnerships could take us from years to months,” he said.
“We’re not chasing hype. We’re building the infrastructure that will quietly support the next decade of property technology.”
With more than 42,000 measured properties and a dataset that represents the largest structured private collection of real-world property information in Australia, FloorScape is positioned to become the foundation of verified property data nationwide.
“The future of property isn’t virtual,” Cardillo said. “It’s verified.”
About FloorScape
FloorScape is Australia’s leader in branded marketing floor plans. With more than 42,000 measured properties delivered and operations across Brisbane, Gold Coast and Perth, the company has become the design and data backbone of the country’s premium real estate sector. FloorScape’s systems connect design precision with data intelligence, redefining how property information powers marketing, valuation, insurance and automation.
For more information visit floorscape.au.
