Family owned, fifth-generation real estate business, Fletchers, is celebrating their upcoming centenary in early 2019, marking the occasion with the rollout of a fresh new look and feel.
Executive Chairman, Rob Fletcher said the ‘bigger and brighter’ aesthetic was a departure from the iconic, traditionally darker colours of the brand.
“Nothing is more important to us than our clients,” said Mr Fletcher.
“Our world and energies revolve around them and we want to bring that to life across all our client and customer touchpoints.”
Adopting a cleaner, more minimalist approach, Fletchers will be introducing their new look this month, with the hopes of turning a few more heads across the Spring selling season.
Addressing the transition towards bolder lettering and an ensemble of neutral-coloured greys and golds, Mr Fletcher said he believes the new branding ‘will help us speak with one voice’, allowing the brand to pave the way for the next generation.
“We’re really excited by this new look and feel,” he said.
Fletchers have developed a brand campaign to support the launch of their new look, which seeks to reflect and highlight Fletchers’ unique way of doing things. Coming into effect this month, the ‘It’s a Fletchers Thing’ campaign will deliver targeted brand messages to the community across peak selling periods within the industry.
Fletchers will be kicking off their 100-year milestone in early November and look forward to celebrating the occasion with the local community.