Erin Nielsen has sold a three-bedroom house in Kingscliff for $1.425 million in 29 days, guiding a deceased estate to accept stronger terms over a higher offer.
The strategy: let the market speak
Erin Nielsen has sold a three-bedroom house at 4 McPhail Avenue, Kingscliff, for $1.425 million in 29 days — but the headline figure doesn’t tell the real story. The no-price expressions of interest campaign generated 67 buyer enquiries, 71 buyer inspections and five offers, with four open homes held over the 29-day campaign. The deceased estate ultimately accepted the second-highest offer because the terms were stronger.
Erin chose the no-price approach deliberately. In a tightly held area like Kingscliff, putting a price guide out can cap what the market is willing to pay. Instead, she discussed recent comparable sales with buyers and let the market speak.
“There are still buyers out there,” Erin said.
“The no-price marketing definitely achieves better results, at least for the first two weeks of the campaign. We can look at putting a price on after two weeks if needed.”
Five offers and a strategic choice
The four-week expressions of interest campaign with a closing date generated five offers — exactly the kind of competition the strategy was designed to create. The highest came in at $1.45 million. But the winning bid at $1.425 million came with fewer conditions and a quick settlement.
For a deceased estate, that certainty and timing mattered more than squeezing out every dollar. Erin guided the family to see that the stronger terms delivered the outcome they needed — a timely conclusion with minimal risk.
“It’s a deceased estate,” Erin explained.
“They were happy to have it done in a timely manner.”
The buyer: local family ready to renovate
The winning buyer was a young local family who had recently sold in an adjoining suburb and had been watching the Kingscliff market for some time. The property, an original 1960s build needing extensive renovations, suited them perfectly. They were ready to roll up their sleeves and saw the location and potential, not the dated interiors.
That buyer profile was critical to the result. A family looking for turnkey would have walked past. A family who knew the area, understood the renovation opportunity, and had the capacity to act quickly — that was the sweet spot.
Location and market position
Kingscliff is a relaxed Tweed Coast beach suburb known for its foreshore, cafés and village atmosphere. The area attracts families, retirees and lifestyle-oriented buyers, with established homes within walking distance of Kingscliff Public School and the town centre that are tightly held and sought after.
The sale price sits below the suburb’s broader house median, which is consistent with the property’s modest three-bedroom, two-bathroom configuration and original 1960s condition. The result reflects the asset class accurately — a renovation project in a sought-after pocket, priced for what it is.
What it means for the market
For sellers in Kingscliff, Erin’s approach offers a clear lesson: no-price marketing in the first two weeks lets the market set the ceiling, then you can adjust if needed. And when multiple offers come through, the highest number isn’t always the best choice.
Certainty, terms and timing can be worth more than chasing the last dollar — particularly when the vendor’s priority is a smooth, timely conclusion.
About the Agent
Erin Nielsen is a highly experienced Kingscliff real estate agent with a career spanning back to the early 2000s. Known for professionalism, strong negotiation skills and genuine local knowledge, Erin is part of the LJ Hooker Kingscliff team, the area’s longest-standing agency with over 35 years servicing the Tweed Coast. A Kingscliff local, Erin provides honest advice and personalised service throughout every stage of the selling process. Visit Erin’s website for more information or call Erin on 0414259605.