COURAGEOUS CONVERSATIONS

Courageous Conversations: How Laura Valenti stepped up to tackle domestic violence in the face of a changing property management sector

Far too many headlines in the past few years have highlighted the tragedy of domestic violence. In this Courageous Conversation, Laura Valenti shares how the real estate industry can step up to assist, along with the ongoing challenges facing the property management sector as the nation emerges from a pandemic.

When it comes to domestic violence, there are few people with as much access to what happens behind closed doors as a property manager.

After all, what other professions have the right to regularly enter a home, assess its condition and get a feel for whatโ€™s happening behind the scenes?

Thatโ€™s why Solutions Property Management owner Laura Valenti believes real estate professionals have an opportunity and an obligation to make a real difference.

This stance, and the initiatives she has put in place as a result, saw Laura named the Most Influential Woman in the Property Market at the REA awards in 2020.

In the time since, Laura has been developing a two-pronged approach to ensure the property management industry steps up to help survivors of domestic and family violence.

In this Courageous Conversation with Leanne Pilkington, Laura shares an insight into how real estate can play a role in recognising domestic and family violence, and helping its survivors.

She shares the easy steps agencies can take to ensure the issue is on their radar, that their staff know what to do, and how they can help survivors access the help they need to re-establish their lives.

With no experience of domestic violence personally, Laura explains the issue is far more common than many would believe and the past two years have shone a spotlight on just how prevalent the problem is.

And thatโ€™s just one of the issues that came to light for the property management sector during Covid.

In a wide-ranging podcast, Laura also discusses the personal toll Covid-19 has taken on business leaders, and how the property management industry has altered in the period since.

She touches on the stress many PMs have endured, the mass exodus from the industry, and also looks at how the property management industry has changed permanently as a result.

โ€œHousing is just intrinsically entwined with helping people get out of a DFV situation, because if there was a place to go to, then that’s the first step. They leave, have a safe place and then start to get all of the things they need – the counselling, the connection to legal services – so that they can start to rebuild their lives. But you can’t have any of that if you don’t have a safe place to stay.โ€ Laura Valenti.

Laura and Leanne also discuss

  • The clear signs of domestic violence and what property managers and other real estate professionals can do to assist.
  • How to educate your team about the signs of domestic and family violence and why itโ€™s incumbent upon every member of the industry to take note.
  • Why domestic violence is a problem that affects far more people than many would expect, and how the real estate industry needs to take a two-pronged approach to address it.
  • How Laura and her team navigated the challenges of Covid, and why the toll it took on property managers and business leaders is just beginning to be recognised.
  • Why the industry is changing as a result of the past two years, and the trends that will remain long after the memory of a pandemic has faded.
  • How Lauraโ€™s approach to staffing has had to shift and why the traditional portfolio manager is a role that could soon fade into obsolescence.
  • Where the property management industry is headed to from here, and why itโ€™s so challenging for experts to predict what will happen next.
  • How, as a leader, Laura is altering her business model to cater to shifts in the industry to stabilise then grow.
  • Why now is the time to over-service your clients and bring them with you on the changed property management journey.

Plus much, much more.

Connect with Laura

This episode of Courageous Conversations contains sensitive subject matter regarding mental health and potentially confronting or triggering topics. If you, or someone you know, is struggling with mental health or anything mentioned in this episode triggers you, please remember that help is available 24 hours a day from Lifeline on 13 11 14.

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Leanne Pilkington

Leanne Pilkington is Chief Executive Officer and Director of Laing+Simmons.

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To contact the editorial team at Elite Agent email editor@eliteagent.com.