A husband-and-wife team has launched a Brisbane buyer’s agency built around a simple observation: most buyers don’t need more information – they need someone to help them think clearly.
Denise and Murray Golding opened BAWT (Buyer’s Agents With Tenacity, pronounced “bought”) in March and have already represented six owner-occupier buyers across Brisbane, all sourced through referrals.
Denise’s path to buyer’s advocacy was personal. After relocating from Sydney to Brisbane in 2005, she and Murray spent years navigating new schools, building businesses – they ran multi-award-winning IGA and Subway stores – and establishing a home in a new city.
That firsthand experience of the emotional weight behind major property decisions became the foundation for BAWT’s model.
After selling the retail businesses, Denise returned to real estate – this time representing buyers rather than sellers.
A role with a Sydney-based buyer’s agency confirmed what both Goldings had come to believe: the market had a gap for a boutique practice built around genuine advocacy rather than transaction volume.
“There’s a growing number of buyer’s agencies being built around scale, speed, and systems,” Denise said. “We wanted to create something calmer, more considered, and genuinely coaching-led.”
Murray said the approach was shaped by repeatedly watching capable buyers become emotionally overwhelmed by the purchasing process itself.
“People are terrified of making the wrong decision, overpaying, or missing out,” he said.
“We realised the real value wasn’t adding more noise or theatrics. It was helping people stay clear-headed when it mattered most.”
Denise said one of the most rewarding parts of the early work has been seeing clients shift once they feel supported.
“You can literally see people settle. They go from overwhelmed to composed. Once people understand the process and feel supported properly, they make much better decisions.”
The agency services Brisbane and the Gold Coast. The BAWT website was developed with Flornt, the consultancy founded by former Hutton & Hutton principal Peter Hutton.