Bradley Philbrick has sold a three-bedroom brick house at 16 Helen Street, Newstead, Tasmania for $760,000 in just one day on market, using data-driven buyer profiling and a targeted video campaign to match an interstate investor without spending on major portals.
A chance encounter at another property’s open home became the catalyst for potentially one of the fastest sales this year — a three-bedroom brick house in Newstead that went under contract in 24 hours without ever hitting the major portals.
Bradley sold 16 Helen Street for $760,000 via private treaty off-market, matching an interstate investor to the property through a combination of database targeting and a meta advertising campaign that bypassed traditional listing costs entirely.
The open home conversation that started it all
The opportunity emerged when Bradley ran into the vendor after an open home at 20 Helen Street. The vendor had just finished a cosmetic renovation and asked for Bradley’s opinion on price.
“I did a quick walkthrough between open homes, took a video on my phone, and as soon as I entered the property, understood how much the vendor wanted for it and what it would likely rent for,” Bradley said.
“I was confident it would work.”
Why the numbers stacked up for investors
The property offered the combination that makes interstate investors pay attention: brick construction, strong rental yield potential, and a premium Newstead location. Bradley’s work focuses heavily on investor clients, giving him an immediate read on what would resonate.
Rather than spending thousands on a public campaign, Bradley took a targeted approach. He created a video walkthrough from the phone footage, profiled the likely buyer type using market data, and sent the property details to his entire database — with particular focus on his interstate investor contacts.
He also ran a meta advertising campaign designed to reach investors actively searching for this type of opportunity.
Newstead is an established suburban area with tree-lined streets, character homes, and convenient access to shops, schools and childcare. With a median price around $710,000 and average days on market of 15, the suburb offers solid value for investors seeking rental yield in a stable residential pocket.
The vendor’s perspective
The vendor was understandably nervous given the lack of pre-existing relationship and how quickly everything moved. But the result — a qualified buyer, a clean price, and savings of between $3,000 and $5,000 in marketing costs — turned initial hesitation into satisfaction.
“They were very nervous given we had no preexisting relationship, and it all moved quite quickly, but they were incredibly happy with the result,” Bradley said.
The sale went under contract on 3 August 2026 after just one day of targeted exposure.
The micro-market advantage
Bradley’s confidence in a fast sale wasn’t optimism — it was market intelligence. He knew how many active buyers were searching in Newstead at that moment and what they were looking for.
“Based on the market data and how many active buyers I have in the suburb at the moment, I knew it wouldn’t take more than a couple of days,” he said.
That depth of buyer knowledge allowed him to skip the traditional portal-and-wait approach entirely, going straight to the people most likely to move quickly on the right property.
For other agents wondering how to recognise similar opportunities, Bradley’s advice is practical: have a clear strategy around using data to identify the likely buyer type, then have a clear outreach plan to get the property in front of those people without burning budget on portals.
About the Agent
Bradley Philbrick is a Property Partner at The Agency Launceston who tailors his strategy to each property — some belong in front of the broadest market, others are best matched quietly to motivated, finance-ready buyers before hitting portals. He maintains an active database of Launceston-focused investors and buyers, meaning vendors get introductions to qualified prospects from day one. Visit Bradley’s website for more information or call Bradley on 0499823130.