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Elite Agent
Using Instagram to land sellers and buyers
While many agents stick to their phones, websites and the occasional Facebook post, Dusty Baker is taking on a whole new market with Instagram. After speaking on stage about this at Inman Connect San Francisco, Samantha McLean spoke to Dusty to find out how his Instagram account, which has over 10,500 followers, is bringing him leads and referrals, and even a million…
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EPM
A Bigger Home for Renters in Australia
THE RECENT ASX listing for rent.com.au Ltd (RENT) has propelled the company into a dynamic phase of growth as it moves a step closer to its goal of becoming the ‘Home for Renters in Australia’. CEO and Founder Mark Woschnak shares some insights into the company’s seven-year journey and future vision. Rent.com.au has just listed on the Australian Securities Exchange…
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FEATURE INTERVIEWS
Michael Clarke & Cherie Humel-Clarke: It Takes Two
MICHAEL CLARKE AND Cherie Humel-Clarke own the boutique agency Clarke & Humel Property in Manly, NSW. Working in a franchise office for several years before starting their own business from scratch, together they have sold more than $1 billion dollars’ worth of real estate. With Michael’s strength his sales expertise and Cherie’s architectural qualifications and local knowledge, they have proven…
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EPM
Hannah Gill: Beyond Business Development
HANNAH GILL FROM Independent Property Management (IPM) in the ACT is no ordinary BDM. She is highly motivated, continually striving for excellence, career driven and winner of numerous industry awards, including the REIA Property Manager of the Year in 2014. Currently managing a team of 12 and a fortnightly marketing magazine while maintaining an enviable list-to-lease conversion rate of her…
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EPM
Melanie Attard: Century 21 The Property Shoppe Windsor, NSW
Melanie Attard has been in the real estate industry in the Hills and Hawkesbury areas since 2005. She is a Licensed Real Estate Agent and Strata Managing Agent. She also holds a Diploma in Property and a Certificate IV in Strata Management, and has recently won the Century 21 Property Manager of the Year award. With her sincere, enthusatic approach…
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EPM
Kevin South: Toop & Toop Hyde Park, SA
Kevin South of Toop & Toop was interested in real estate from a young age. Property management was only supposed to be a temporary stop, but after winning Rookie PM of the Year in his first year he never looked back. Ten years later he’s still here and achieving excellence in his local area of Hyde Park, SA. What made…
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EPM
Generation Y-es!
Three young professionals. A growing rent roll. Loads of youth and enthusiasm. With a lively and interesting presence on social media that made us take notice, these ladies are all about having fun while building a serious business. Just over a year ago, aged 21, Jess Mazzocato, Director of RealEstate Precinct, started her own property management company by recruiting her…
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EPM
Close Collaboration
Getting the sales team and the property management team to work effectively together so they are referring business to each other is no easy task, but Brett Greensill, Principal of LJ Hooker New Farm, has pretty much managed to perfect it. Having started the business from scratch, he and his partner Andrew Clough now manage around 1,000 properties, with close…
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BEST PRACTICE
Face to Face, One to One
IN AN EXCLUSIVE INTERVIEW for Elite Agent Magazine, CEO of Century 21 Australia Charles Tarbey spoke with Samantha McLean about marketing, communication and what it takes to have a successful real estate career with future-proofed longevity. The biggest changes in our industry in the last few years have really been in delivery. Delivery of our product, and delivery of our…
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BEST PRACTICE
John McGrath Think Bigger (Part Two)
IN PART TWO OF OUR EXCLUSIVE interview, John talks about the success of the McGrath business in the last 12 months. He takes a stand on community, culture, property marketing and where agents should be focusing their energy for the next year. McGrath as a business has had a very strong 2014, with a strong focus on culture. Can you…
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Elite Agent
The Agent Equity Model
Domain has gained significant ground on its competition in the last 12 months with a 65 per cent year-on-year increase in audience. So I am very keen to learn more about how they are raising the bar against strong competition. One of their strategies is allowing agents participation, or equity, rewarding them for advertising based on value and volume. Desire…
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Brand Editorial
Your Brand, Your Business
IF YOU ARE THINKING about taking your career to the next level by becoming a business owner but have been a little daunted by the thought of the administration and upfront costs, then talking to the Eview Group may be a good option for you. Samantha McLean met up with business owners Maria and Manos Findikakis to find out more…
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Elite Agent
Roxanne Paterson: Best New Talent
ROXANNE PATERSON, WINNER of International Best New Talent this year for LJ Hooker, is most certainly one of the network’s rising stars. Starting her career in the industry last year at 27, she has already become a member of the prestigious Captains Club. In an honest and frank interview about starting from scratch, Roxanne talks about her prospecting secrets and…
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Elite Agent
How to make your real estate conference experience amazing
Heading to a real estate conference this year and want to make sure the experience is amazing? Check out our cool infographic with some hot networking and note taking tips to make sure you can soak up as much of the experience as possible. (Right click the image to download) Don’t forget – if you haven’t booked your ticket to…
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Elite Agent
Think Bigger
REAL ESTATE INDUSTRY COACH, mentor, thought leader, CEO and now star of the TV series Shark Tank, John McGrath spoke frankly and exclusively to Elite Agent about why today’s agents need be “straight-talkers”, how he feels about current developments with portals and property marketing, agent ethics, integrity, and community. In Part One of our two-part interview, John discusses how agents…
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BEST PRACTICE
Keeping It Real
THE FIRST SENTENCE OF HER bio reads, “Yes, you found her. The no-BS Realtor. And yes, she sells a house every 1.3 days”. Leigh Brown from RE/MAX in Concord, North Carolina is not only a successful practising Realtor but also one of the most in-demand speaker/coaches in the US right now for her no-nonsense, ‘tells it like it is’ approach.…
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Elite Agent
Glenn McGrath: Line and Length
Many parallels have been drawn between the world of elite athletes and successful business people, centred around the themes of consistency, visualisation, mindset and peak performance.
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Elite Agent
Emmy Thies: Passion for People
EMMY THIES IS THE PRINCIPAL of House Estate Agents in Toowoomba. Having started her own office at the age of 23, just five years later she has a thriving business with a team of 25 people and a bag of prestigious awards. With an unmatched energy, zest, and passion for both real estate and her team, Emmy speaks frankly about…
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Elite Agent
Interest Rates – How Low Can They Go?
IN FEBRUARY THIS YEAR the Reserve Bank of Australia once again lowered the cash rate by 25 basis points to 2.25 per cent, the lowest we have seen since the 1950s. Some economists say they would not be surprised if we see the cash rate fall to 1.5 or 1.75 per cent. RIGHT NOW IN AUSTRALIA, the available information suggests…
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Elite Agent
How to Make Google Work for You
BEN BRADSHAW, CEO of SponsoredLinX, is a talented sales and business professional and one of Australia’s most respected authorities when it comes to the finer points of online marketing. He is well versed in the areas of Google AdWords, SEO marketing and traffic generation: all important if your goal is to generate leads online. Interview by Samantha McLean. Let’s get…
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EPM
The Offshoring Experience
While outsourcing in property management has been a buzzword on everyone’s lips for some time, Pamela Thomson from McGrath Neutral Bay has made it work for the incredibly busy group of McGrath offices on the Lower North Shore of NSW. We spoke to her in detail about her experiences incorporating offshoring into such a large team, including how to prepare,…
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BEST PRACTICE
Three Questions to Improve Performance
IT’S THAT TIME OF YEAR AGAIN: Time to start thinking about improvements we’d like to make in the year to come. If you’re like most people, the chances are that you want to become more productive and more successful overall. The Stop-Keep-Start method is a fantastic way to cut to the chase and see rapid change in results. Story by…
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EPM
Property Manager Profile: Karina Reed, hockingstuart Glen Iris
Karina Reed is a seasoned authority on all aspects of property management, having amassed over 22 years’ experience in the industry. Conscientious, efficient and hard working, she maintains a genuine enthusiasm for helping people and still ‘loves a challenge.’ As manager of the property management department at hockingstuart Glen Iris, Karina heads a dedicated team who respect her knowledge and…
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Elite Agent
Mark Di Giulio: Victoria’s Top Gun
MARK DI GIULIO STARTED his real estate career as a member of Spiro Drossos’ number one sales team in the Barry Plant network of 80 offices. While he has been selling real estate since 2005, he has cemented his position as one of Victoria’s top guns in the past 12 months by selling more than 150 properties and being named…
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Elite Agent
High Fiverr
HAVE YOU HEARD of Fiverr.com? From hiring a spokesperson to creating a logo, there are many things that you can outsource for just five (US) dollars. Elite Agent Editor Samantha McLean takes a look at some marketing and other tasks where hiring a professional at low cost can make you look amazing. WHAT IS FIVERR? Fiverr.com (Fiverr) is an online…
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Elite Agent
Kate Smith: Real Estate Gem
Raine & Horne Semaphore is situated right in the heart of the town and is built on a family tradition going back two generations. In 2009, Principal Kate Smith began managing the office that her mother Helen started in 1983. I start by asking Kate what age she was when she first started in real estate. “I was 19 at…
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EPM
Dynamic Duo, Harcourts North Lakes
Having the largest Harcourts property management portfolio in Queensland and the second largest in Australia, the dynamic duo of Brett Mason and Paul Considine have set a incredibly high standard of achievement for property management in the Northlakes Area. OPENING IN November 2005, Harcourts North Lakes has grown from a partnership into a 22-staff agency. With more than 1,100 properties…
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EPM
Paul Signorelli Raine & Horne Marrickville, NSW
After completing his HSC and studying Accountancy for a short time, Paul Signorelli received an opportunity to complete some Property Management work experience at a local real estate office. When a junior position became available at Raine & Horne Marrickville, where his sister was working, he jumped at the opportunity and has never looked back. He is now in his…
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Elite Agent
David Highland: Gearing For Growth
DAVID HIGHLAND HAS personally sold more than $140 million worth of property in the last 12 months, with an average of 32 days on market. He is a third-generation real estate agent, and part of the founding duo of Highland Property Agents in Cronulla NSW with his father Peter, a successful property developer. Their business has expanded incredibly from its…
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Elite Agent
Tips, Scripts and Moments from AREC 14
I sat in most of the sessions taking copious notes like many of the attendees, and here are 12 of the top things I took away from this year’s amazing show. 1. Listen, Diagnose, Prescribe From the moment he walked on stage and told everyone to “pretend they knew nothing, and start afresh”, there was not a moment when Tom…
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Elite Agent
Elite Agent TV: More AREC Takeaways!
Top tips from AREC14 from LJ Hooker Agent Nyree Ewings.
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BEST PRACTICE
Work out with Tom Panos at AREC14
Tom Panos is one of Australia’s most respected industry identities and a firm believer in the 5am club – an association that believes waking up early leads to a more productive and fulfilling day. At AREC 2014, Tom will be bringing a few new things into his role as MC, as well as bringing to life the famous 5am club, in…
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BEST PRACTICE
Harnessing the Unconscious with Dr Fred Grosse
“My basic premise is to teach business people how to achieve everything that’s important to them before they die.” Dr Fred Grosse. Dr Fred Grosse is many things to many people. He is an ordained Rabbi, a psychotherapist, a reputed business coach and a practitioner of Gestalt therapy. He is a popular speaker and a veteran of many ARECs past…
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Elite Agent
Work it: Making the most of the content you create
One of the best ways to get noticed as an agent is to create content relevant to your market. Social media is a powerful platform where you can engage your prospects and customers across several channels, distributing your content far and wide. While there are plenty of social platforms to consider, the good news is you don’t need to create…
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Elite Agent
Our Exclusive chat with Chris Heller
Chris Heller achieved his real estate license in 1983 when he was 20 years old, and started selling properties in 1989. That’s more than 3,100 houses in the last 27 years. Chris arrives in Australian in less than two weeks a keynote presenter for two sessions at the Ideas Exchange in both Sydney and Melbourne. Still known as ‘Heller the…
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