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OPINION
Stand firm, trade smart, walk away: the three pillars of powerful negotiation
Ask most agents when negotiation begins, and they’ll point to the moment an offer lands. In reality, Mark Carter says it starts much earlier — sometimes from the very first phone call. Every discussion about price, commission or expectations is a form of negotiation. The agents who understand this don’t just react to objections; they shape the conversation long before…
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OPINION
Digital is part of an older story
Mark Carter, an international keynote speaker, TEDx presenter, and author with over 28 years of expertise in leadership, culture, and innovation, explores how AI is reshaping real estate. While technology enhances efficiency, he argues that true sales success still hinges on human connection, emotional intelligence, and the art of personalisation.
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