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SELLING + MARKETING PROPERTY
If these walls could talk: How videography can tell luxury homes’ stories
For two decades, Tracey Atkins has been bringing the stories of some of the world’s most opulent and well-known homes to life. With an innate ability to capture the aura, the history and the essence of a property, Tracey and her Goldeneye Media team have created marketing films unlike any others. Breathtaking videography and still images combine with carefully crafted…
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LEADERSHIP
Rolling up their sleeves
In good times a leader’s job is to run the business smoothly and foster happy and productive employees and customers. What happens in uncertain times, when how we work has never been more fluid? That’s the situation the nation has been in since the arrival of COVID-19. PEOPLE FIRST At Direct Connect, a leading moving services company, people are at…
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LEADERSHIP
Leanne Pilkington: Smart, strategic, and not to be underestimated
While Leanne says she is honoured to have received the award, she is – by her own admission – a somewhat disbelieving face of the women’s real estate movement. “The only special thing about me is my willingness to work hard,” she reflects. “That’s really what has got me to where I am, bloody hard work.” It’s that tireless work…
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FEATURE INTERVIEWS
Bigger, better and bolder
It’s no secret that property managers are often used as a battering ram, caught in the middle of the landlord’s wants and the tenant’s needs. It’s no simple task managing the competing interests of varying parties, and the complex nature of the job often sees property managers leave the profession soon after entering it. MEN…
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CUSTOMER SERVICE
Passion and Purpose
Leading real estate agencies across the country are putting their hands in their pockets to give those less fortunate a place to call home. Across the industry, we’re seeing a societal shift, with agencies passionate about buying and selling homes with a purpose that reaches far beyond a signed contract. From building homes for the homeless in Cambodia to providing…
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FEATURE INTERVIEWS
Daniel Spencer: VPA and LPA training
Daniel Spencer will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your background?I had a large real estate agency in Hobart when I was in my early 20s but have since sold that. Now we have a business that predominantly does three things: we do presentations as we’re doing for Prop20, we…
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FEATURE INTERVIEWS
Stacey Lewis: What buyers want
Stacey Lewis will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background?I’ve been with REA for about two years. Previously, I worked in research for 10 to 12 years across a really broad range of areas. Anything from policy research through to advertising effectiveness, but really focusing on consumer research where you…
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Brand Editorial
Mike Gill: Rental ecosystems
Mike Gill will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Mike, what are you working on right now? We have a big focus on rent at the moment so I’ve been spending a lot of my time looking at rental ecosystems. There are three main groups there – tenants, landlords, and property managers.…
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EPM: Feature Interview
Serendipity and Success
Jamie Billerwell’s philosophy on life is a simple one. The effervescent Code Property Group Business Development Manager believes in serendipity. “I’m a big believer that things happen for a reason and that you are right where you are meant to be at any given point in time,” Jamie muses. That doesn’t mean the 28-year-old Queenslander was expecting to take out…
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FEATURE INTERVIEWS
Kurtis Pirotta: Digital and Branding
Kurtis Pirotta will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background?Before I started with REA Group, I was a real estate agent. I was an agent for two years at McGrath, and I was pretty average. I wasn’t the best real estate agent ever. The biggest thing that I missed was…
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Brand Editorial
Kylie Davis: Technology and Trends
Kylie Davis will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Kylie, what’s your area of speciality? My speciality these days is PropTech, technology, marketing and data. I’m a storyteller. I understand how to tell a great story and there are superpowers we have as journalists where we can walk into an unknown situation…
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FEATURE INTERVIEWS
Lee Woodward: Value Performance Advertising
Lee Woodward will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background? I started in real estate when I was 22. I was a plumber prior to being in real estate, which was a really important part of my career. In my first year in real estate,…
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Brand Editorial
Tara Christianson: Online branding and marketing
Tara Christianson will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au.
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FEATURE INTERVIEWS
Chris Helder: useful belief and the human factor
Chris Helder will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your background?My background is in real estate. I was an agent. I have been a speaker and training real estate agents for 18 years. My life has been working and helping develop Australian salespeople and property managers and leaders within Australia.…
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LEADERSHIP
A new direction
If you visited Direct Connect’s stand at AREC this year, you would have noticed something different. While other real estate related companies had branded pens, keyrings and mugs, the moving services company hadn’t produced any merchandise to give away. In a market where competition is increasing, and brand awareness is as important as ever, you’d…
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Brand Editorial
Cameron Kusher: International Markets
Cameron Kusher will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Cameron, what’s your area of speciality? Residential property is more my speciality (than commercial or other forms of real estate), as is blending economic and demographic trends with what we see in our data, and more specifically on housing. What topic(s) will you…
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Brand Editorial
Greg Braun: local and global trends
Greg, what’s your area of speciality? My speciality is consumer trends, whether they be global or local – and often the two go hand-in-hand. So what I try and do is understand what we’re seeing in consumers in real estate and understand the wider narrative around why they might be thinking that way or why…
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FEATURE INTERVIEWS
Home is where the heart is
Holly Komorowski wouldn’t be where she is today without a couple of chooks, a lot of heart and a Nike “Just Do It” attitude. Synonymous with innovation in Canberra’s competitive real estate market, Holly has won the 2019 Gold Area as Agent of the Year at the Annual REA Excellence Awards. Taking out the top gong at the industry’s night…
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Brand Editorial
Andrew Winter: Supply and Demand
Andrew Winter will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Andrew, what is your main area of interest in real estate? Anything to do with residential real estate! Throughout my career and through media, I’ve dealt with just about everything, from new build projects to renovations to extensions, to developments and from…
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LEADERSHIP
How to make 2020 your best year yet
Peter Gilchrist doesn’t mince his words when you ask him about goal setting. “I see goal setting as being a crock,” he declares in his typical no-nonsense manner. “So many people believe that if you write a goal, then it’s real. “In reality, it’s nothing. “It’s just a number on a piece of paper.” A renowned real estate coach with…
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FEATURE INTERVIEWS
Staying in one lane and making it count
What a difference 23 months makes. In January 2018, Jye Read was down on his luck. Stuck in a hospital bed after being diagnosed with Type 1 Diabetes, the O’Brien Real Estate agent knew something had to give. Call it a cliche, but the then 22-year-old knew this was a make or break moment. What…
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LEADERSHIP
Blood, Sweat and No Tears
Debt collection and resolving disputes in court are not usually at the top of employees’ most-loved work tasks. But Simone Firns is different. The Network Pacific Owners Corporation Manager loves the jobs others despise. “The legal component of my role is one of my favourites,” she enthuses with genuine passion. “I like doing debt collection and I like going to…
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Elite Agent
Business without borders: Inside eXp Realty
Since its inception in 2009, eXp Realty has broken new ground with its cloud-based real estate brokerage. Now that the USborn realtor has expanded to Australia, Kylie Dulhunty takes a look at what the virtual agency has to offer on our shores. The rapidly burgeoning cloud brokerage, eXp Realty, has hit Australian shores with its…
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LEADERSHIP
Empathy and Understanding the key to service
In an increasingly technological world, David Holman knows people are more important than ever. The Direct Connect Chief Executive Officer says the moving services company’s employees and the vibrant culture within the organisation are what makes things tick. Of course, technology aids their workflow and makes things easier for customers, primarily renters who are moving house, to connect services such…
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FEATURE INTERVIEWS
Don’t stop me now – real estate’s elder statesmen
Ken McCarthy doesn’t know the meaning of the words ‘slow down’. At the spritely age of 89, the Ray White Helensburgh Director is one of Australia’s oldest real estate agents. There must be something about the name Ken as down south, in Geelong, Elders Rural Real Estate Sales Manager Ken Drysdale, 69, is also one of the profession’s elder statesmen.…
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FEATURE INTERVIEWS
Tony Heath: Your name is your reputation
It might be unlucky for most, but for Tony Heath the number 13 has proved nothing but fortuitous. His wife, Julie was born on the 13th, as was one of his sons. On July 13th he celebrated 28 years in the real estate industry and 28 years with McLachlan Partners on the Central Coast of NSW. “I’ve only ever worked…
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SELLING + MARKETING PROPERTY
People Power
On the surface, the link between producing commercial quantities of soup and selling houses is extremely tenuous. Dig a little deeper and you may find the connection not so far fetched. Former Campbell’s Soup CEO Doug Conant was renowned for saying “to win in the marketplace, you must first win in the workplace”. It’s an adage that Barry Plant Manningham…
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LEADERSHIP
Martin Millard: From humble beginnings
Martin Millard has been through the wringer and come out the other side. He’s still a little crinkled, definitely more enlightened, and has a dry, but earnest, sense of humour. Unorthodox is the only way to describe the Harcourts Solutions Managing Director’s journey in real estate. It’s a career that started 19 years ago with Martin wearing a borrowed suit…
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EPM: Feature Interview
Show me now: Sophie Lyon’s winning inspection idea
An innovative idea for an app that gives tenants the chance to view more rentals – and property managers more time in their day – has taken out a top new real estate award.
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Elite Agent
Using data to guarantee rent: LongView Real Estate
In Australia the traditional real estate model is changing with agencies employing in-house photographers, videographers, database experts, marketing and creative specialists. In November last year, LongView burst onto the scene in Melbourne, providing a data-driven agency focused on property investors. Co-founder Evan Thornley is a former co-founder, chair and CEO of LookSmart, a pioneer of internet search advertising, and Australia’s…
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Elite Agent
The changing roles of real estate
ONCE UPON A TIME, a real estate agency comprised a principal, sales agents and a handful of support staff. Now, with big data and technology coming to the fore, the traditional real estate roles are changing with the times. Ahead of the Business of Real Estate Conference, Kylie Dulhunty looks at US game changer Compass and the roles they see…
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FEATURE INTERVIEWS
What to do when sales volumes are low
Difficult real estate markets can still provide an opportunity for business growth, a leading real estate accountant says. Live Real Estate Accounts Managing Director Chris Mercer says agency leaders should not only see a changing market as a threat but as a great opportunity for growth. “Not all businesses are on a solid financial footing,”…
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Elite Agent
“Like Afterpay for VPA”: How CampaignAgent is streamlining cashflow for vendors and agents
Sitting on a ski lift on the way up the slopes of a snowy Mt Buller in 2015 is where the idea for CampaignAgent took off. Founded by Seth Watts, a real estate printer, and Shaun Moriarty, a finance professional, CampaignAgent is a Melbourne-based financial technology company that is shaking up vendor paid advertising, reducing…
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