JJ Taylor
JJ Taylor, Managing Director of @realty, co-founded the company with CEO James Taylor in February 2014. With a background in property development and real estate, JJ aimed to empower agents with better support, innovative technology, and higher commissions. Their pioneering real estate model now spans Australia and New Zealand.
Why experienced agents say ‘I wish I’d switched sooner’
Experienced agents across ANZ are finding higher earnings and less stress by switching to @realty, trading traditional agency overheads for commission freedom and custom branding options.
How long does it really take to nurture and convert a property seller to list?
Most homeowners silently contemplate selling for 4-6 months before contacting an agent. Effective lead nurturing strategies, combining market…
Spring selling success: A step-by-step guide to more leads and listings
A step-by-step guide to filling your pipeline and winning more business this season.
Why local connections are the future of real estate success
New data shows real estate agents deeply embedded in their communities secure significantly more business, with hyperlocal strategies…
How to triple your lead generation using your CRM contacts + automations
Top agents are tripling their leads by leveraging CRM smart contact lists, purpose-driven calls, and automated follow-ups. This…
Unlocking peak performance: Can a real estate coach really help you list and sell more?
@realty has appointed a full-time in-house performance coach to help agents stay consistent, focused, and results-driven in any…
Paying more tax? Here’s why that might be great news for your income
Real estate agents giving away half their commission can now keep up to 100% with @realty, potentially doubling…
9 essential skills every successful real estate agent needs
In an ever-evolving property market, success in real estate isn't just about selling homes, it’s about mastering a…
15 must-have CRM tools & features every real estate agent needs
In today's real estate industry, having a powerful, easy-to-use CRM isn’t just a nice-to-have — it’s essential.
Reignite your passion for real estate: how to find motivation again
Real estate agents facing burnout can rediscover their passion through better support systems, higher commission structures, and improved…
How to create a memorable real estate brand in 12 easy steps
Creating a memorable real estate brand requires a strategic approach to differentiate yourself in a competitive market.
Why a 12-Month Marketing Strategy is Key for Real Estate Agents in 2025
As the real estate market becomes more competitive, agents must find ways to stand out and stay relevant.