Ellen Bathgate
Ellen Bathgate is the founder of ContentCollab, a content marketing agency helping property managers, BDMs and rent roll owners to start and grow their rent rolls using affordable content marketing.
How to turn social media followers into real-life landlord clients
You're showing up on social media, posting regularly, maybe even getting a few likes, but are those likes turning into landlord clients? According to Ellen Bathgate, they can.
The 3-Minute Content Rule
If you’ve ever stared at a blank screen thinking, “What on earth do I post today?”—you’re not alone.…
Going viral versus building real relationships in property management
If you’re using social media to promote yourself or your business as a property manager, BDM or rent…
Welcome to the new era of content marketing where there are big opportunities for small agencies
It’s official: Content marketing has changed and I couldn’t be more excited about where we’re headed, especially if…
Why you should build a property management personal brand – even if you’re not responsible for rent roll growth
Ellen Bathgate explains why everyone in real estate needs to be social media smart.
Happy clients: How to take them from ewww to oooh!
I remember lying in bed one night, when I realised I hadn’t completed a routine inspection at a…
Ellen Bathgate: Leadership is not a ‘dirty word’
I’ve always felt uncomfortable with being called a leader.
From tragedy to triumph: A year of unforeseen lessons amid a resilient recovery
My husband was hit by a car in May this year. Matt was riding his motorbike home from…
Ellen Bathgate: How proactive feedback could save your client relationships
Do you have unhappy landlords sitting silently in your portfolio, waiting for you to make one little mistake…
How going live can get you more referrals
In today's digital age, building a strong referral network is crucial for growing your rent roll consistently. Ellen…
How to save and grow your rent roll when your landlords are selling
The real estate market is changing so much right now. Between interest rate rises, cost of living, and…
Ellen Bathgate: collaboration over competition
Servant leadership means you focus on the needs of others before your own and, while it's been around…
Ellen Bathgate: the devil is in the detail
There are only so many hours in the day and, if you're a property manager that needs to…
Ellen Bathgate: The age of automation
There's good and bad in everything, including technology. It can save you time but it can also hinder…
Ellen Bathgate: What happens when you build it but no one comes?
When Ellen Bathgate started her own property management agency she thought the phone would be ringing hot. It…
Ellen Bathgate: Why failure teaches you more than success
Ellen Bathgate shares the greatest lessons she's learned as a leader courtesy of the inevitable mistakes made a…
Ellen Bathgate: The three best tech tools for growing a rent roll
Technology can play a vital role in growing your rent roll and contrary to popular opinion, it doesn't…
Three ways to get more referrals – Ellen Bathgate
Growing your rent roll can be difficult, particularly if you're a new business. Ellen Bathgate examines the importance…
Boundaries, goals and social media: Ellen Bathgate’s top 3 tips for a balanced 2021
As we round out 2020, Ellen Bathgate notes it's the perfect time for property managers to consider work/life…
Starting a rent roll the right way
Starting a rent roll can be fun and extremely rewarding, but there can also be challenges to overcome.…
Three tech ways to wow your clients – now!
Technology has the power to take mundane tasks out of our hands and save us time. It can…
Two things that grew rent rolls this year (and one that didn’t!)
Growing your rent roll is no easy feat. Ellen Bathgate examines what worked and what didn’t in 2019…