Author
Cameron Shackell
Cameron Shackell is a Sessional Academic, Visitor, at the Queensland University of Technology. He also works as a freelance brand and marketing consultant.
News
Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk’s Twitter pivot
To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious.