Harcourts Ulverstone, Penguin and Devonport is now operating under a new name, Harcourts Coastline, as the locally owned business expands its reach across Tasmania’s Northwest Coast.
The business, led by owners Brad Reeves and Wendy Squibb, has run for more than 15 years. It has recently opened a new office in Ulverstone, with a Devonport office officially opening this week.
The new Devonport office is located at 47 Oldaker Street, having followed the Ulverstone office at 44 Reibey Street, which opened around a week and a half earlier.
The rebrand brings together the business’s established presence in Ulverstone and Penguin with its expansion into Devonport and Shearwater, extending its service area from Heybridge through to Hawley Beach.
For Brad, the new name reflects how the business has grown.
“As our team grows, our name needs to grow with us. The same people you trust, a bigger coast to call home,” he said.
Wendy said the move into Devonport carried particular meaning for her.
“Devonport feels very much like coming home. It is a community I know incredibly well, and I am proud to continue serving it under the Harcourts Coastline banner,” she said.
Harcourts Tasmania CEO Kate Littlejohn said Brad and Wendy had built a business grounded in people, clients and community.
“Brad and Wendy have built something truly special at Harcourts Ulverstone & Penguin, and their commitment to their people, their clients and their community is exactly what Harcourts stands for,” Kate said.
“This next chapter is a testament to their leadership and the strength of the business they have built. We’re excited to see Harcourts Coastline grow into Devonport and across the wider Northwest Coast.”
Harcourts Tasmania Co-CEO Tony Morrison said the expansion strengthened the network’s presence in an important regional market.
“The Northwest Coast is an incredibly important market, and having a team of this calibre now servicing a wider area is fantastic news for the region,” Tony said.
“Brad and Wendy lead with integrity, and the results they consistently deliver speak for themselves. We are proud to have them as part of the Harcourts family.”