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AI
Anton Babkov: real estate goes next-gen with ChatGPT
Why all the buzz about ChatGPT? How might it impact the way we work this year or in five years?
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Strategy & Best Practice
Anton Babkov: How to disconnect in order to reconnect
Aton Babkov looks at how you can disconnect from work in order to reconnect at home.
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OPINION
Anton Babkov: Focus on the mind
With the advent of working from home, it's become increasingly difficult to disconnect from work when it's needed. And while taking great swathes of time to sit in the lotus pose may not be practical, Anton Babkov says you can incorporate small mindfulness practices into your daily routine with big results.
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Strategy & Best Practice
Anton Babkov: A wellness strategy that works
With the complex nature of society today, all businesses should have a mental health and overall wellness strategy, Rex Chief Executive Officer Anton Babkov says. But, as he explains, it's not enough just to talk the talk, you need to walk the walk too.
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OPINION
What Anton Babkov’s favourite books taught him about business – and why you should read them too
Ever since childhood, I’ve been your classic bookworm; an avid reader throughout my tweens and teens, right through to young adulthood, rapidly digesting information through books as a young law student.
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OPINION
Using the ‘Challenger Sales Model’ in real estate: Anton Babkov
It’s long been conventional wisdom that the key to sales success is building strong relationships with customers, while waiting patiently in the wings for them to call you when they think the time is right.
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OPINION
How to use the data in your agency to drive better prospecting and conversion: Anton Babkov
Anton Babkov explains how using your software systems can generate a visual summary of how your business is performing, save time and put you ahead of the competition.
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News
Three steps to become a source of real estate information – and win business
Right now, buyers and sellers in your local area are searching the interwebs for things like, “What to do before moving home?”, “How to negotiate in real estate?”, and ”First-time homebuyer mortgage”.
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News
The real cost of cheap vs affordable CRMs
Bargain hunters. You know the type. The ones who go with the discount agent who’s more than willing to shave 0.75 per cent off their comms.
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Sales & Marketing
Fresh ideas to revive an old listing without asking for more VPA: Anton Babkov
Even though it's a seller's market, there are ways you can get more eyeballs to your listings without breaking the bank. Anton Babkov from Rexlabs explains.
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Features
Anton Babkov: Retargeting recipes
Anton talks If Christmas for you involves thinking about new ways to bring in leads and build your brand, Anton Babkov wants to encourage you to jump into the kitchen and start experimenting with what he says is an essential ingredient. Did you know that, on average, only 2.8 per…
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OPINION
Struck down by tinselitis? Here’s what to do
A serious case of “tinselitis” is about to sweep the nation. It happens every year, when the last of the Halloween candy is cleared from the shelves to make way for Pavlova Magic and extra large, festive-size boxes of Favourites. With every Bublé song, more and more of us become infected – and there’s no cure till Boxing Day. Around…
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OPINION
How to win the pre-Christmas sales rush with digital marketing
Christmas can really throw out the selling cycle. I wouldn’t be surprised if the downtime period was extended this year, as families cross borders to reunite for the holidays. Are you prepared for that?
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OPINION
The 4 Cs of a successful real estate agency in 2021
No matter how your agency pivoted during lockdown, the reality is that remote work has become the new normal. Some companies, like Twitter and Square, are allowing staff to work from anywhere – all the time – wherever they feel most creative and productive. Others are offering a 50/50 split, or another mix. Whichever direction you’ve decided to go, remote…
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OPINION
What would you do with an extra six-and-a-half hours each week?
You could make about 65 more cold calls. Or hold 13 more open homes. Or you could take a power-nap every day of the week. Unfortunately, there are only 24 hours in a day – you can blame the Egyptians for that one. So, if you can’t make more time, what can you do? You can save it.Enter CRM. A…
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Sponsored Content
How having a ‘tech startup’ mentality can make you more successful
Before some bright spark in China invented the compass in 206 BC – the west didn’t get their version until AD 1190 – navigators used the North Star to find their way home (trivia!). Today, North Star metrics (NSMs for short) are used to guide the ‘hacking’ techniques used to drive the growth of many of the fastest growing start-ups and…
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INDUSTRY NEWS
How to build customer loyalty with diversification
Diversification isn’t a new concept; almost every agency offers both a sales and property management service, after all. But tech tools can take this much further. You don’t have to use one to use another, but together these tools help you provide a great customer experience: from the first touchpoint, through to moving day and beyond. Meet sellers on social media…
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Sponsored Content
How to win more listings, and sell them faster
A select group of 50 agencies across Australia and New Zealand have discovered a way to publish dozens of eye-catching, automatically created and highly targeted ads to Facebook, Instagram and the Google Display Network with a single click. It’s called Spoke, and it’s a game changer. Spoke gets your ads in front of more people by targeting highly active segments…
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Technology
The New Web: Anton Babkov
UNDER THE LEADERSHIP OF ANTON BABKOV Siteloft provide website infrastructure for over 500 agencies around Australia. And their research has found that more people visit your site to find out about you, than to find out about your listings. On paper, it makes sense: turn your website into a mini portal and promote current listings to generate more enquiries. But…
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Technology
Internet Trends 2017: Anton Babkov
Mary Meeker – an American venture capitalist – gives an extraordinarily comprehensive report on the state of the internet and technology once a year. Her Internet Trends report for 2017 is a 355-slide mammoth – focusing largely on video gaming, online advertising and the adoption of technology in China and India. However, there are some salient points that we should…
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