Antony Doolin has sold a one-bedroom apartment at 57 Carrington Street, Palmyra for $685,000 via private treaty after just eight days on the market—despite Tropical Cyclone Narelle’s approach to Perth.
The challenge wasn’t just speed. The vendors had waited months to list while committing to another property, creating urgency for a quick result. Meanwhile, Tropical Cyclone Narelle was forecast to hit Perth during the campaign window.
The transparency strategy
Antony’s approach centred on eliminating friction in the buyer journey. Rather than waiting for requests, he loaded the listing with every detail buyers typically ask for: council rates, strata fees, floor plans, and a 3D walkthrough.
“When they came to the apartment, they knew all the essential details, didn’t have to find out more and was there ready to make a buying decision,” Antony said.
The strategy worked. Five buyers attended inspections, all arriving with sufficient information to assess the property decisively.
Timing around the cyclone
With Tropical Cyclone Narelle threatening weekend conditions, Antony adapted the campaign schedule rather than postponing.
“We selected a home open time during a low of any predicted rain,” he said.
The vendors supported the approach, and the timing window proved effective—all five buyers attended despite the weather system’s proximity to Perth.
Competing for a modern complex
The buyers who responded were drawn to the development’s contemporary design and amenities. A local first-home buyer ultimately secured the property, attracted to both the apartment and the broader complex.
Offers arrived within 24 hours of the inspections. Negotiations concluded within three days, bringing the total campaign to just over a week from launch to contract.
The Palmyra context
The complex on 57 Carrington Street sits in Palmyra’s central neighbourhood within the Melville local government area, offering a contemporary four-storey development with resort-style design and ground-floor retail amenities. The location provides easy access to the Swan River, Fremantle, and South Beach, with strong public transport links and modern NBN infrastructure—similar accessibility advantages to nearby Applecross and Ardross riverside precincts.
What worked for future sellers
For property owners considering the Palmyra market, Antony’s advice centres on two factors: accurate pricing and transparency.
“To price a property accordingly, advertising a price generates genuine interest from buyers and brings offers that you are expecting quickly,” he said.
The vendors’ satisfaction reflected both the speed and the outcome—a result that met their needs after months of waiting, delivered within the tight timeframe their new commitment required.
About the Agent
Antony Doolin, a joint business owner of EP Real Estate, brings refined negotiation skills and a client-focused approach to every property transaction. His honest, warm dealings and modern marketing strategies have built a reputation for securing strong results through transparent communication and comprehensive campaign preparation. Visit Antony’s website for more information or call Antony on 0409604058.