Alexander Phillips, described by Ray White as Australia’s most successful real estate agent for the past decade, has joined the group to launch Ray White Phillips & Co in Woollahra.
Alexander and his team represent more than 400 clients annually and are responsible for more than $1 billion in property sales each year, according to Ray White.
Alexander began his career 24 years ago as a courier delivering real estate magazines, working his way up to become, according to Ray White, the group’s top-performing agent. He is a fourth-generation salesperson whose family operated car dealerships for decades.
“I learned the value of hard work at a young age,” Alexander said.
On the move to Ray White, Alexander pointed to the culture and the group’s investment in its platform.
“I’ve worked alongside so many wonderful Ray White agents over the years and have always admired the family culture and support behind the brand,” he said.
“I have loved every stage of my career but the time is right to join the leading network in the country. What stands out most is Ray White’s commitment to the future, demonstrated by their continuous reinvestment into their platform and members.”
Alexander said the new venture would help clients differentiate themselves in a crowded market.
“Opening my next business in Sydney’s eastern suburbs, backed by the country’s premier property group, will help our clients stand out in a competitive market. Starting a new chapter like this is energising, and we’re excited to build something exceptional,” he said.
He added that vendors were becoming more selective about who they appointed.
“Clients are being extremely selective about which agent to appoint and want to ensure that they have a point of difference,” he said.
Clients of the new business will get access to Ray White’s proprietary technology, NurtureCloud, which includes a vendor portal for real-time campaign tracking, and Smart Buyer Match, which identifies likely buyers for a listing based on activity across the Ray White group.
Ray White Managing Director Dan White said the move was a significant vote of confidence in the group’s direction.
“We are extremely proud to support Alexander and his team in the next phase of an incredible journey,” he said.
“It’s a great credit to all of our members that he chose us as his partner for the future.”
“We are excited to bring the full depth of our corporate team and real estate specialists to support Alexander in all aspects of his business, to ensure he is even more successful in the years ahead,” he added.
Ray White Phillips & Co officially launched today, serving Sydney’s eastern suburbs, inner city and city fringe.