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Agentbox joins forces with UK-based Reapit Group to expand Australian offering

Leading Australian real estate CRM solution, Agentbox, have partnered with the Reapit Group to deliver comprehensive solutions across sales and property management in the Australian market.

The Reapit Group is a leading provider of CRM and property management solutions in the UK residential real estate space. The combined company is backed by Accel-KKR, a technology-focused investment firm with $4.3 billion in capital commitments.

The two businesses will remain operationally independent, but will form a close strategic and technical partnership to provide Australian real estate agencies with an unprecedented range of options, functionality and support.

With both businesses already having achieved the dominant position in their respective core markets, this relationship will see both of their ‘best-in-class’ real estate software solutions being enhanced further and available across the board to all their clients. The Agentbox senior management team will continue to be led by Eddie Cetin (CEO).

“This is such an exciting next-level opportunity for us. This partnership brings the power of the Agentbox CRM and a world-class property management solution under one roof to provide our clients the ability to deliver their clients an enhanced customer experience,” said Mr Cetin.

“It finally provides the framework for a simple real estate whole-of-market software solution. At the same time it helps us expand our offering to bring increased depth and functionality to our clients, and provide them a dynamic path to growing their agencies”.

“We are thrilled to combine forces in Australia with Agentbox. Together, we will be able to provide technology solutions that help our customers drive repeatable growth for their businesses,” said Gary Barker, Reapit CEO said.

“I expect all of our clients to see exciting changes in the coming months, once we start transforming ideas and shared knowledge into tangible enhancements.”

Reapit’s dedicated development and service operations, based in Melbourne, already serve blue chip clients such as MICM in the property management space and over 20,000 real estate professionals globally use Reapit’s solutions on a daily basis.

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