Adrian Wood further bolsters The Agency’s Melbourne growth

Leading Port Phillip agent Adrian Wood has joined The Agency’s Albert Park team alongside Michael Paproth and Peter Kakos.

Adrian Wood is known for repeat property sales, inter-generational client relationships and off-market success. He has reportedly achieved $70 million in property sales over 2017, a 97% clearance rate over the past two years and transacted $13.6 million in off-market sales in the last week.

The Agency says that these three highly experienced professionals, Peter Kakos, Michael Paproth and Adrian Wood, have come together laying the foundation for The Agency’s place in the local market.

“Our focus from day one has been to attract the very best people who fit well culturally and will live our values,” Peter Kakos, The Agency’s Victorian General Manager, says. “Adrian Wood’s exceptional customer focus marries beautifully with his 20 plus years of experience, incredible drive and significant level of success. These qualities have made him one of the best agents in the area, and culturally the team love having him on board.”

Based in The Agency’s new Albert Park office, Adrian Wood specialises in the $2 to $6 million residential category across Port Phillip and the surrounding markets. The Agency’s model attracted Adrian Wood to the brand.

“The Agency business model is the right model for real estate moving forward. Agents run their own business within the model, representative of our view that brands don’t sell property, people do,” explains Adrian Wood.

“Buyers and sellers want transparency, they want an agent who understands current market trends and can be nimble, fresh and exciting enough to design a campaign focused on attracting and engaging the right buyers based on the client’s needs and not a company need.”

As Australia’s east coast capital cities shift from overdrive to leveling in price growth, auction markets moderate and industry methods continue to evolve, a focus on strong leadership, agent progression through coaching and training and a solid management structure are key to a long-term future for agents.

According to Adrian Wood, the way buyers are looking for and engaging with properties to purchase has shifted, given the numerous real estate avenues at consumer’s fingertips. This places greater emphasis on an agent’s ability to be nimble and prescribe strategies that are based on a client’s unique needs and not a broad stroke approach.

“Clients remember how the experience made them feel when buying and selling with an agent. Ultimately, if you look after people they will come back,” Adrian Wood says.

“With in excess of 20 years of experience you become more skilled at identifying unmet needs of buyers and sellers. Then, it’s about matching qualified buyers to sellers and offering a solution that doesn’t necessarily mean going to market.”

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