Australia’s residential real estate agencies now have access to new market intelligence insights aimed at supporting agencies to measure, benchmark and grow their businesses, with REA Group expanding unique market performance data sets.
Powered by REA Group’s data business, PropTrack, the new release signals the next wave of accessible realestate.com.au data and insights as REA continues to evolve its suite of customer tools and products.
Data is key to REA’s superior customer product offering and value. The PropTrack powered CMA and Lead Insights, already available to Pro subscribers, are helping agents have more informed and impactful conversations with vendors and landlords. While this latest release is designed to empower agencies with more extensive data sets.
REA’s self-service Ignite platform will be central to the evolution of market intelligence products, with reporting set to expand to include an AI enhanced experience, delivering more actionable insights for all customers.
REA Group Executive General Manager Customer Platforms and Services, Tim Bradley, said customers have been asking for ways to access data that supports their business to identify opportunities for growth and optimisation.
“realestate.com.au has the most comprehensive view of the Australian property market with access to the broadest listings, campaign performance and demand data across the country. Its value is unmatched in terms of breadth, depth and accuracy,” Tim said.
“Direct access to market performance data that measures market share and conversion trends at a suburb, state and national level has the potential to supercharge growth for our customers. Our market intelligence suite will support businesses to take their next step with confidence. We’re excited for this new phase, and for what’s to come as we continue to expand the offering.”
REA customers can speak to their Relationship Manager or Customer Support for further information on accessing new insights through PropTrack.
