Australia’s #1 address in property realestate.com.au has unveiled its latest suite of highly immersive and AI-powered app features that offer users a more engaging consumer experience ahead of the peak selling season.

The five new features showcased in realestate.com.au’s spring launch include immersive property walkthrough videos, AI-powered property highlights, building and pest reports, a make an offer button and new monthly market insights.

The latest updates are designed to enhance the property journey for the 12.1 million Australians who use the platform every month¹, supporting them with the right tools to build confidence and keep moving towards their next home.

Spring launch app features:

• Immersive property walkthrough videos: Property seekers can now take a virtual stroll through their future home to get a feel for the layout, natural lighting and room size as if they were there.
  
  See more of every property before you walk through the doors with agent-led vertical video and tour the property features that help buyers better understand if the property is right for them.

• AI-powered property highlights: Skip straight to a property’s standout features with AI-powered property highlights, making it easy to compare listings and shortlist at record speed.
  
  Each highlight is automatically generated by extracting key details from the listing description and showcases the best of that property to potential buyers.

• In-app integrations to purchase building and pest reports and check NBN availability: Consumers can generate Before You Buy building, pest and strata reports and get the most up-to-date information on a property’s NBN connectivity, all within a listing.

• Make an offer direct from the app: Consumers can use their realestate.com.au account to make an offer by sending price and terms directly to the agent in minutes, with the flexibility to edit or withdraw anytime.
  
  It’s the fast, secure way to kick off negotiations.

• Market insights summary: After settlement, track your property to get a monthly summary of real estate changes, nearby sales and buyer demand.
  
  Owners can stay ahead in their local market and discover key trends and insights about their property value and local market performance.
  
  These insights build confidence before owners make their next move.

REA Group Executive General Manager, Consumer Product, Jonathan Swift, commented:

“realestate.com.au’s spring product launch puts a spotlight on the latest app features designed to enhance every step of the property journey with highly immersive experiences.

New tools help property seekers understand more about a property and encourage them to take action sooner while agents can put their best foot forward by showcasing their vendors’ properties like never before.

“We know from our recent research that almost 7 in 10 buyers agree that the more information and understanding they have of the market, the quicker they can negotiate a deal with the agent or seller. They’re also telling us that they want interactive floor plans, videos, and more details about what’s unique about a property. Our unparalleled market insights and new immersive features are all about being that source of information to help property seekers build their confidence.”

The spring product launch coincides with realestate.com.au’s new brand campaign, which launched yesterday, and features the diverse, relatable conversations Australians are having about property every day in a series of short, slice-of-life moments.

Learn more about realestate.com.au’s spring launch release here.

¹ Ipsos iris Online Audience Measurement Service, Jul 2024 – Jun 2025(average), P14+, PC/laptop/smartphone/tablets, text only, Homes and Property Category, Brand Group, Realestate.com.au, Audience (000’s).