Yogi Sheoran has sold a three-bedroom house on a 773-square-metre corner block in Beechboro for $945,000 after 13 days on market, delivering a result the vendors initially doubted was achievable.
Previous agent predicted mid-$800,000s
Yogi Sheoran has sold a three-bedroom house on a 773-square-metre corner block in Beechboro for $945,000 after 13 days on market, delivering a result the vendors initially doubted was achievable.
The vendors had previously engaged another agent who suggested the property would likely land in the mid-$800,000s and would be stretching to reach $900,000. Yogi saw something different.
“The previous agent wasn’t local,” Yogi said. “I told them — look, it’s the biggest family asset you’re selling. I think you should trust someone who knows the area and who can deliver the result.”
The success came down to positioning the property for its subdivision potential and making himself available for inspections outside standard open home times — a level of service that kept buyers engaged and competing throughout the campaign.
Pricing That Created Competition
Yogi priced the property from $849,000 to attract both first-home buyers and investors. The strategy worked — 10 buyers registered interest, creating immediate competition.
First home buyers dominated the early interest around $850,000 to $865,000, but the kitchen and bathroom renovations required gave them pause. They didn’t push beyond that threshold.
Investors saw past the cosmetic work. The 773-square-metre corner block’s subdivision potential became the driving factor as the campaign progressed.
“We had quite a few offers sitting around mid-$800,000s,” Yogi said. “Then a couple of cash buyers came up with high $800,000s. Eventually, we pushed the offer to come within about $900,000. We had 33 offer adjustments on this one.”
The open offers method created the competitive tension Yogi was seeking. Buyers knew they weren’t competing in a single-moment auction — they could adjust their position as the campaign evolved.
Nine unsuccessful buyers still active in the area
Of the 10 buyers who competed for the property, nine missed out and remain active in Beechboro. Most are investors, with several cash buyers among them.
That level of unsatisfied demand signals strong appetite for similar opportunities in the suburb — information that may be useful for vendors considering their next move.
Beechboro sits about 15 kilometres northeast of the Perth CBD in the City of Swan, characterised by spacious blocks developed during the late 1970s and 1980s. The suburb’s 600–800 square metre lots and proximity to the city have made it increasingly attractive to investors seeking subdivision opportunities, with the area’s median house price now sitting around $720,000.
Post-campaign negotiation extracted final $5,000
Even after the primary negotiation closed, Yogi remained engaged with the second-highest bidder.
“I got engaged with them and said, if you’re willing to pay more than what you paid, then a seller could entertain your offer as well,” Yogi said. “Eventually I drove another $5,000 out of the second buyer.”
The final outcome left the vendors relieved that the campaign had exceeded their expectations.
“At the beginning of the campaign, they thought it was going to go flat,” Yogi said. “Eventually, yes, we got the result that we promised.”
For agents working in Beechboro now, Yogi’s advice is straightforward: the market remains active, with investors seeking blocks offering subdivision potential within 15 kilometres of the city.
About the Agent
Yogi Sheoran, a Property Partner at Team Rash with The Agency, has been a Bennett Springs local since 2020 and is known for delivering strong results through deep community knowledge and a client-first approach. His hands-on availability and strategic pricing have made him a recognised agent in the area, backed by The Agency’s national network. Visit Yogi’s website for more information or call Yogi on +61 421 794 105
