Walter Summons from Belle Property Armadale has secured $1.31 million for a three-bedroom townhouse in Windsor after a presentation-focused campaign delivered three competitive offers in just 26 days.
The preparation strategy
Walter Summons knew exactly what would make 70D Lewisham Road stand out in Windsor’s competitive market. Before the three-bedroom, two-bathroom townhouse went live, he recommended a comprehensive refresh — new carpet, fresh paint, kitchen refurbishment, garden works and professional styling.
The investment paid off. After 26 days on market, the property attracted three offers exceeding $1.3 million via private treaty, ultimately selling for $1.31 million.
“We did some pre-sale works to make the home present as best as possible and ended up getting three offers in excess of $1.3 million,” Walter said.
The preparation wasn’t cosmetic window-dressing. It was strategic positioning for a specific buyer profile — professionals who wanted convenience without compromise.
What buyers noticed
At inspections, the living room and rear sliding doors drew consistent attention. The light-filled accommodation resonated with viewers, but the deeper appeal was the turnkey condition.
The eventual buyer worked locally but lived elsewhere, wanting to eliminate their commute without taking on renovation hassle. The comprehensive pre-sale works meant they could move straight in — exactly the selling point Walter had engineered.
“They loved the fact that the property didn’t need any major works done to it, so it was ready to move into,” Walter said.
Creating competition
The campaign generated three serious offers, starting in the high $1.2 million range. Once the first offer crossed $1.3 million — the vendor’s comfort threshold — Walter went back to the other buyers.
“Just making sure the buyers knew there were other people interested created the competition to get the better price,” he said.
The strategy worked. The final figure of $1.31 million represented not just vendor satisfaction, but the premium that competitive tension delivers.
Two unsuccessful buyers remain active in the Windsor market, demonstrating ongoing demand for well-presented properties in the suburb.
The Windsor context
Windsor sits in Melbourne’s inner east within Stonnington City Council, characterised by a mix of period houses and contemporary apartments near Prahran and South Yarra. The suburb appeals to professionals seeking proximity to the CBD while maintaining a village atmosphere.
The forward view
For vendors considering a sale in the area, Walter’s advice is direct: presentation drives competition, and competition drives results.
“If you get your presentation right, you’re far more likely to get multiple buyers interested and a better result,” he said.
The vendors appreciated both the communication throughout the campaign and the multiple interested parties Walter delivered — validation that the pre-sale investment and strategic approach had been worthwhile.
About the Agent
Walter Summons is the principal of Belle Property Armadale, bringing over a decade of experience selling in Melbourne’s inner east. Having grown up locally, his team specialises in extracting maximum market value through transparent communication and strong negotiation. Visit Walter’s website for more information or call Walter on 0438576233.