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Unique collaboration the key to huge Harcourts Auction Festival success

The Harcourts Auction Festival saw 102 properties go under the hammer, with more than 1000 people in attendance.

The Announcement:

The Harcourts Auction Festival saw an incredible 102 Queensland properties go under the hammer, all on one special day.

With over 1000 people attending the event, the day was a great success.

52 of the 102 properties sold, and there were an incredible 217 registered bidders.

โ€œA collective marketing campaign of this size was only possible through the commitment of our people,โ€ said Mitch Peereboom, CEO Harcourts Queensland.

โ€œTo showcase such a diverse range of properties across South East Queensland is a testament to the depth and reach of our group.โ€

Howard Smith Wharves in the heart of Brisbane City was the place to be last Sunday, as the Harcourts Auction Festival put properties ranging from $300,000 to over $4 million to auction.

โ€œThe purpose of the Auction Festival was to provide our customers with a unique opportunity to have their properties exposed to more buyers,” said Mr Peereboom.

“The environment was electric and the competition in the room resulted in many remarkable results,โ€

Harcourts Head of Auctions, Christian Hamilton, commented on the Auction Festival, labelling it as an unparalleled partnership.

โ€œThis was a first in the history of Harcourts โ€“ 102 properties in one day โ€“ but what weโ€™ve been blown away with is the willingness of the businesses to join forces, share resources and collaborate to make this huge day work.โ€

The Harcourts Queensland team were on site in support mode, and Mr Peereboom and Mr Hamilton shared the mammoth job of calling the 102 auctions.

โ€œThis has created significant momentum for the start of 2023 and has filled us all with energy,โ€ explained Mr Peereboom.

โ€œEvents of this scale are our future.โ€

Source: Harcourts

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