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Unique collaboration the key to huge Harcourts Auction Festival success

The Harcourts Auction Festival saw 102 properties go under the hammer, with more than 1000 people in attendance.

The Announcement:

The Harcourts Auction Festival saw an incredible 102 Queensland properties go under the hammer, all on one special day.

With over 1000 people attending the event, the day was a great success.

52 of the 102 properties sold, and there were an incredible 217 registered bidders.

“A collective marketing campaign of this size was only possible through the commitment of our people,” said Mitch Peereboom, CEO Harcourts Queensland.

“To showcase such a diverse range of properties across South East Queensland is a testament to the depth and reach of our group.”

Howard Smith Wharves in the heart of Brisbane City was the place to be last Sunday, as the Harcourts Auction Festival put properties ranging from $300,000 to over $4 million to auction.

“The purpose of the Auction Festival was to provide our customers with a unique opportunity to have their properties exposed to more buyers,” said Mr Peereboom.

“The environment was electric and the competition in the room resulted in many remarkable results,”

Harcourts Head of Auctions, Christian Hamilton, commented on the Auction Festival, labelling it as an unparalleled partnership.

“This was a first in the history of Harcourts – 102 properties in one day – but what we’ve been blown away with is the willingness of the businesses to join forces, share resources and collaborate to make this huge day work.”

The Harcourts Queensland team were on site in support mode, and Mr Peereboom and Mr Hamilton shared the mammoth job of calling the 102 auctions.

“This has created significant momentum for the start of 2023 and has filled us all with energy,” explained Mr Peereboom.

“Events of this scale are our future.”

Source: Harcourts

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