The South Coast real estate business is entering a new chapter, with Ulladulla Principal Murry Conran joining the Professionals membership group.
Murry acquired the business four years ago under the First National banner and has since more than doubled its size and organically grown the rent roll, building what he describes as the “largest sales team in the local market”.
He said the move was about setting the business up for its next stage.
“But to build on this momentum, it’s important we’re part of an organisation with a clearly defined vision, strong leadership and a commitment to protecting the brand over the long term,” Murry said.
“Professionals stood out immediately. The group’s investment in brand, marketing and long-term growth strategy aligns closely with where I want to take the business over the next five to ten years.”
Murry pointed to the group’s membership-based structure and culture as a key drawcard.
“Real estate is ultimately about people and relationships, and from the first conversations I had with Professionals, there was a strong sense of collaboration and support,” he said.
“It’s a group where principals genuinely help one another succeed while still maintaining their independence in their local markets.”
Professionals CEO Sean Hanneberry said Murry’s track record and reputation would benefit the wider network.
“The Ulladulla office will be a valuable addition to Professionals, strengthening our presence on the South Coast and bringing further depth to our national footprint,” Sean said.
“Murry’s focus on sustainable growth, team development and delivering a high standard of service reflects the values we look for in our members. We look forward to supporting him and his team as they continue to build on their success and take the business into its next phase.”
Murry described the Ulladulla market as relatively buoyant, pointing to demand from downsizers moving from Sydney, Canberra and Wollongong.
“While the local market has had its ups and downs, it remains relatively buoyant thanks to the strength and diversity of the area. We’ve got a broad mix of property, from coastal homes and suburban houses to lifestyle acreage and high-end beachfront properties,” he said.
Murry began operating under the Professionals brand on 1 July 2026.