Troy Malcolm returns to McGrath in executive role to drive growth and productivity

Troy has been appointed national general manager of sales and will focus on driving the momentum and growth of the company across all East Coast markets.

The Announcement:

Leading residential agency McGrath Estate Agents today announced the appointment of respected real estate industry executive Troy Malcolm as National General Manager of Sales for the company.

The newly created role was spearheaded jointly by McGrath’s Head of Company Sales Michael Murray, and Head of Franchise Chris Mourd. Both recognised the time was right to further harness and invest in the very best talent that will help drive the momentum and growth of the company across all East Coast markets.

Founder and Executive Director John McGrath concurs wholeheartedly.

“It is incredibly exciting to welcome Troy back to our company. I believe he is one of the brightest talents in Australian residential real estate and he returns as a key executive as we launch the next phase of a very focused growth strategy.

“Troy’s insights, skills and relationships will be invaluable to our business moving forward,” Mr McGrath said. Mr Malcolm said he was incredibly excited to return to McGrath at a time when the company is extremely well positioned for growth with a clear and defined strategy. “Covid-19 has been a learning curve for the entire industry in respect to strategy, processes and structure. McGrath has navigated the ever changing environment exceptionally well, and now is the time to re-energise every part of our sales business with a new and dedicated focus.

“The world of real estate has changed with expectations rapidly rising from customers, clients and agents. Demands for new and dynamic offerings are constant and new disrupters are continuing to appear in the marketplace. We live in a ‘convenience economy’ and the modern agent requires a new set of tools to remain agile and efficient.

“It’s all about the team and our agents, and knowing and recognising the importance they play in the success of our brand. This will take a major focus of my time to ensure the scalability of our business and how we deliver great service and transactional success for our clients.”

Mr Malcolm adds, “The McGrath Brand has always been the leader in innovation and growth in the Australian Real Estate market. As we move through the current economic climate and building in 2022 and beyond, I regarded this as an amazing opportunity to re-engage with the business, and partner with a team that has the passion and clarity of a well considered strategic plan. I’m incredibly excited about the opportunities that lay ahead for McGrath, its agents and their clients.”

His insights about the future of real estate are compelling, and one that will be a cornerstone of his strategy.

“There is no doubt the industry will become more mobile, more agile and more focused on what our clients really want. It will even more so be high tech, high touch with clients having diversity in their choice. The immediacy of tools and services through online applications is something that we’ve seen continue to grow exponentially. Equally the demand for quality will increase, as customers will only want to deal with ethical and human brands.

“Importantly, the role of the agent will continue to evolve and relationships will be critical to their success,” Mr Malcolm concluded.

Troy Malcolm has an intrinsic understanding of the McGrath brand (2005-2020). He joined the company in 2005 working alongside his mentor John McGrath in the early days of the agency with just five offices.

Over this time, his diversity and expertise was evident across many roles that included sales, marketing, technology, training and auctions. His last position with the brand was as Head of Learning and Development. Recently, Mr Malcolm was Group Head of Sales for LJ Hooker Group (2021 – 2022).

His many accolades include being named Auctioneer of the Year at the 2017 McGrath Awards; recipient of the 2016 John McGrath CEO Award for outstanding achievement for the Real Estate Industry; and co-host of Australia’s #1 real estate podcast with over 2,000,000 plays on iTunes: Million Dollar Agent with Tom Panos and John McGrath for 7 years. Recently, Mr Malcolm was Group Head of Sales for LJ Hooker Group (2021 – 2022).

Source: McGrath Estate Agents

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