Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
The hidden cost of assumption: how one question can make or break a deal
Stop guessing what your clients know; a 30-second check-in could save thousands and close more deals.
Say less, sell more: what the ‘Dilution Effect’ means for real estate agents
How real estate agents can make every word count by sticking to their strongest arguments - and avoid…
How to build a referral machine
Real Estate Coach Jimmy Burgess shares the exact strategies top-producing agents are using to build businesses powered by…
Fear of rejection never really goes away … and that’s a good thing
Fear of rejection never fully disappears in real estate, but coach Kevin Ray Ward says waiting for confidence…
The four-letter code helping agents sell more than just property
How a simple psychological code can help agents win trust and shape stronger campaigns.
How Verified Data Is Changing Real Estate Prospecting
Top real estate agents are revolutionising prospecting by leveraging verified property data to target the right homeowners at…
Five direct mail campaigns to set up your best year ever
As 2025 winds down, the best agents aren’t slowing down, they’re setting the stage for their biggest year…
The new first step in a sales campaign (and how to use what you already know)
Why rising vendor costs and better-used buyer data are reshaping the opening stage of modern sales campaigns.
How to get on a vendor’s shopping list
Leading agent Daniel Robinson from Area Specialist has built a wildly successful business, and he explains how he…
How to build a listings-first business with geo farming
Craig Duran has built a listing-first business model that has vendors calling him directly, thanks to his unique…
How to use TikTok to generate 50+ referrals
US-based Courtney Benson has built one of the most referral-rich real estate brands on TikTok and not through…
How to become the AI-recommended agent
Jimmy Burgess, President of Berkshire Hathaway HomeServices Beach Properties of Florida and Chief Coaching Officer for HomeServices of…
Spring selling success: A step-by-step guide to more leads and listings
A step-by-step guide to filling your pipeline and winning more business this season.
Why local connections are the future of real estate success
New data shows real estate agents deeply embedded in their communities secure significantly more business, with hyperlocal strategies…
How to triple your lead generation using your CRM contacts + automations
Top agents are tripling their leads by leveraging CRM smart contact lists, purpose-driven calls, and automated follow-ups. This…
How a $2500 campaign found 22 buyers without using property portals
Byron Bay agency Kim Jones & Co bypassed traditional property portals for a hinterland listing, instead using targeted…
The spring before Spring: why now is the time to coil, not coast
As the midyear chill sets in and many agents slip into cruise control, the top performers know better.…
Beyond portal placement: the VPA strategy reshaping vendor attraction
Australian real estate agencies are revolutionising vendor-paid advertising by shifting from portal-dominated strategies to branded multi-channel campaigns. This…
They don’t need a new friend — they need a better agent
Real estate isn’t group therapy. Sellers don’t invite you in to make friends — they want a confident…
Barbara Corcoran rewrote the rulebook – and these agents are following her lead
Barbara Corcoran turned a $1000 loan into a $100 million real estate empire, not by playing it safe…
Ailo’s Ben White and Elite Agent’s Samantha McLean launch free course to guide Property Management into a new era of growth
Industry veterans Ben White and Samantha McLean launch a free five-day course guiding property management agencies toward a…
Why asking the right questions beats making the perfect pitch
It’s easy to assume that success in sales comes down to a polished pitch or a well-timed close.…
Agents’Agency partners with realestate.com.au to deliver bigger, better results
realestate.com.au has announced a new national partnership with Agents’Agency, which is set to deliver more value across the…
The soft skills closing hard deals
Every agent knows the script. Build rapport. Handle objections. Present your value. Close strong. But in the real…
Are family-sized apartments the future?
For years, Australian apartment living has been synonymous with young professionals and downsizers, while families have largely gravitated…
Should you ever negotiate your commission as a real estate agent?
Commission negotiation is a hot topic in real estate, but the truth is, discounting your commission isn’t always…
Mastering the art of booking more appointments
In real estate, everything starts with a simple formula: book appointments, get contracts signed, and repeat. Yet, as…
From Cluttered to Clear: How Matterport’s Latest Tools Transform Property Presentations
This is part one of a four-part series examining Matterport's latest releases and their impact on property marketing.…
Mastering the art of cold calling
For real estate agents, the first 10 seconds of a cold call can determine success or failure.
Bringing the “magic” back into sales
I’m guessing that you’ve heard the words ‘all agents are the same’. Well, right now, if we’re being…
It’s Not Just The Extra Mile; Every Inch Counts
We've seen our industry move from 'customers for life' catchphrases to today's obsession with instant leads and quick…
2025’s Election Year Calendar: Your Guide to Smart Listing Strategies
The Agency Real Estate CEO Matt Lahood warns agents against waiting until February to start their 2025 campaigns,…
Are you marketing with a blindfold on?
TikTok uses 78 data points to form a complete picture of you. How many data points are we…
Andy Reid: The value of loyalty – affinity, attachment and trust
One of the biggest leaks in the bottom line of a business P&L can be attributed to concerns…
Five video content ideas to boost your online brand
Video continues to become more important in the world of real estate, and clever videos can attract a…