Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Purple Rain: 7 marketing lessons for any business
Elite Agent Editor Samantha McLean explains why there has never been a better time than right now for agents to clearly demonstrate value to consumers.
The federal election, the property market, and the elephant in the room
As Scott Morrison and Bill Shorten campaign throughout the nation, the state of the national property market continues…
Sponsored content versus editorial coverage
Trish Varker-Miles discusses how to choose the best way to promote your brand.
Always the bridesmaid, and that’s OK…
Traditionally, career-minded professionals are taught to aim for the top. Becoming the big boss is viewed as the…
An ongoing success: Mark Sinclair
If you are thinking succession planning or it's time for a change then selling your business as a…
Making your time make you money
Whether you are in sales or PM or even running a business you have two jobs: your day…
Leave no stone unturned
Make sure you’ve done your research and don't sign anything until you're sure is a tip from Lisa…
The million dollar myth: Caroline Bolderston
It wasn’t that long ago that achieving $500K in sales commission was a big deal. Earning elite status…
Life by Design
Setting family goals is pretty much the same as setting business goals. But you have to know what…
APRA’s ‘unnecessary’ intervention causing ‘economic destruction’
Property market research firm Propertyology has come out swinging against the Australian Prudential Regulation Authority (APRA), calling their…
37 lessons to 10x business growth
Before its acquisition by US powerhouse Douglas Elliman, California’s prestigious Teles Properties experienced 10x growth in just five…
Is there a place for ego in real estate? Kate Strickland
Marshall White Director Kate Strickland says that learning when to listen to your ego and when to turn…
How to make outsourcing in the Philippines work for you
Despite a growing trend for outsourcing in real estate, the industry still lags behind other early adopters. Beepo…
Who is measuring customer experience? Leanne Howard
The customer experience will keep the industry relevant in the future. But to be truly successful in delivering…
Should anyone working in off the plan property be optimistic?
Jon Ellis asks the question: Is it just me or does reading the paper make you feel like…
We ain’t saying anyone is a gold digger…
Today is Kanye West's birthday and we are celebrating
The results are in, the investor crackdown has hit hard: Nick Bendel
Nick Bendel of RateCity provides commentary on the fall in investor activity as revealed in the latest ABS…
