FRANCHISE NEWSNEWSVic

Top Bayside agent Tracy Tian Belcher joins The Agency

High-profile agent Tracy Tian Belcher has joined The Agency as a property partner in the brand’s Victoria team.

One of the most prominent agents in the prestigious Bayside suburbs of Melbourne, Ms Tian Belcher’s sales in the past four years have reached $300 million.

After decades of professional experience working in the upper echelons of the corporate sector in China, Australia and the US, including working for the US Government, Ms Tian Belcher turned her attention to real estate.

Her fluency in several languages including Mandarin Chinese and English, combined with her various past business experience and communication skills, means Ms Tian Belcher is able to maintain a strong network of buyers and investors across international borders.

Having been a Bayside local for almost 25 years, Ms Tian Belcher knows first-hand the appeal of the area to overseas Chinese as well as local buyers. She estimates 30 to 40 per cent of her clientele are Chinese, vendors and buyers combined.

While Covid has limited overseas buyer activity due to borders being closed, Ms Tian Belcher said activity was strong in the prestige market as this sector remains unaffected by interest rates or loan requirements.

“My Chinese clients coming from overseas move to Australia and are generally told by friends to buy in certain suburbs,” Ms Tian Belcher said.

“They love the proximity of Bayside to good schools and the city, and being in a safe community with a beautiful lifestyle close to the water.

“Similarly, I have Chinese clients moving to Brighton from other suburbs because of the good schools and lifestyle choice.”

The Agency Victoria General Manager Peter Kakos commended Ms Tian Belcher’s innate ability to bring together the best-suited buyers and vendors.

“A high calibre yet humble and hardworking agent, Tracy goes above and beyond to serve her clientele,” Mr Kakos said.

“Extremely well connected, Tracy brings the same acute attention to detail to her $10 million listings as she does to a $1 million listing, resulting in supreme experience for her clients.

“She creates trust with her overseas and local clients with her demonstrated transparency, keen negotiating skills and encyclopaedic knowledge of the market and sales.”

“I’m proud to welcome Tracy to The Agency Victoria team, she has built a legion of happy vendors and buyers thanks to her intelligence, knowledge and her professional yet friendly approach.”

The Agency Real Estate Chief Executive Officer Matt Lahood echoed this sentiment, and said Ms Tian Belcher fortified The Agency’s alignment with overseas buyers.

“Tracy Tian Belcher’s contacts and links to the Chinese market are unparalleled,” Mr Lahood said.

“This is especially important during a time when foreign buyers and investors are eager to enter the Australian property market.

“We are seeing strong interest and buyer inquiry from overseas buyers and ex-pats particularly in the upper end of the market, who see Australia as a safe and strong economy where the pandemic has been well-managed. Tracy is an incredible asset to our team and I look forward to supporting her continued success with The Agency.”

Ms Tian Belcher’s decision to join The Agency was driven by a desire to bring the best possible experience to her valued clients.

“I resonate with The Agency’s principle of putting the clients first and offering the best in technology, cutting edge marketing and flexibility,” she said.

“This is especially valuable to my high net worth clients.”

“Another big factor in my decision to join The Agency is the freedom to sell in all geographical areas. My clients include first-home buyers, local Melburnians interested in upscaling and high-budget overseas buyers.

“Being able to offer properties across the city is a valuable competitive advantage.”

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