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The ultimate agent: Peter Kiritsis on the power of open homes

Peter Kiritsis has been a Ray White Chairman’s Elite performer for 21 years, with much of his success coming down to his ability to generate business through open homes.

The principal from Ray White Woodville is known for always putting the customer first and being one of the nicest people in the industry and it’s driven his longevity in the business.

In this interview, with Ray White Head of Performance and Recognition, Bianca Denham, Peter talks about how to grow your business through open homes and building a high-volume business with auctions.

They also discuss the power of a husband and wife team, why you must always have multiple points of contact, and how to make sure you get multiple bidders on auction day.

Peter also shares how to grow your brand with auction day marketing, how to refine your listing presentation and why you should never drop your commission rate.

“Don’t think about the next one to three years, think about the next five or 10 years. Look at people who have succeeded in this business and not just done well, but are in the top one per cent.” – Peter Kiritsis

Bianca and Peter also discuss:

  • How to win listings with multiple points of contact.
  • The power of home opens for building a database.
  • Why auctions allow you to have a high volume business.
  • How to ensure you achieve a sale at auction by talking to your vendor.
  • The one reason why you’re not winning new listings.
  • Why you shouldn’t drop your commission rates to win clients.
  • The best way to put together your listing presentation and how to refine it.
  • How to control the number of bidders you can get to an auction.
  • Building buzz and growing your brand through marketing on auction day.

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Rowan Crosby

Rowan Crosby is a senior journalist at Elite Agent specialising in finance and real estate.