COMMERCIALNationalReal Estate News

Sydney Swans and realestate.com.au announce major partnership

The Sydney Swans have announcedย realestate.com.au as the clubโ€™s new major partner and their officialย property search partner.

The three-year deal providesย realestate.com.auย with access to a suite of digital assets, as well as increased presenceย at all Sydney Swansย homeย matches,ย in the form of at-ground branding and a new exclusiveย realestate.com.auย hospitality lounge directly beneath the scoreboard.

The Sydney Swans have also announced that realestate.com.auย will adorn the back of their playing guernsey.

The partnership builds on the successful relationship enjoyed by the Swans andย realestate.com.auย over the past four seasons. During this time theย realestate.com.auย brand has taken pride of place on the SCG scoreboard on match days, while the now iconic โ€˜Front Yard Footy Clubโ€™ house at the ground has offered a unique match-day hospitality experience for guests.

Sydney Swans CEO Tom Harley said the club is excited to be strengthening its relationship with one of Australiaโ€™s most progressive and successful brands.

โ€œWeโ€™ve really enjoyed working withย realestate.com.auย over the past four seasons and weโ€™re thrilled that they have increased their commitment to our team,โ€ Mr Harley said.

โ€œBoth organisations share a passion for creating unique experiences that Australians love โ€“ for us itโ€™s on match days at our home at the SCG, whileย realestate.com.auย is focused on helping connect Australians with their own home.

โ€œItโ€™s a significant consideration for our football club to feature a brand on our apparel. We believeย realestate.com.auย is a wonderful fit and we look forward to working together to continue delivering unique experiences for our 61,912 members and 1.2 million supporters.โ€

REA Group CEO Owen Wilson said: โ€œWith 8.7 million people coming toย realestate.com.auย each month, we are reaching more Australians than ever before, particularly in New South Wales, where audience engagement continues to accelerate”.

โ€œAfter four successful seasons, weโ€™re thrilled to take our partnership to the next level. NSW is an incredibly important market to our business and this major partnership creates enormous potential for us to drive loyalty and engagement with our customers and consumers.

โ€œI know Tom and the Swans’ team value our partnership and we look forward to deepening our ties.โ€

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