In less than four hours, Ray White agents have drummed up nearly 7000 extra appraisals across Australia and New Zealand, actively demonstrating how the group knows how to both harness its scale and have some fun along the way – especially in challenging times.
Ray White’s in-house tech team used multiple locations to host the group’s fourth Real Estate of Origin, a co-ordinated group-wide appraisal drive, that led to some friendly rivalry and great banter among its members.
The real-time call-a-thon saw the residential, commercial and rural network of offices log in, participate and connect with their databases across Australia and New Zealand, in an initiative spearheaded by the group’s Head of Growth, Mark McLeod.
“It’s fantastic to see every state take part,” Mr McLeod said.
“Even our friends in Western Australia, who are doing it particularly tough this week, set up mini Origin appraisal drives in their homes.
“It gives our members a wonderful chance to pick up the phone and talk directly to our valued clients about the strength of the property market and the value of their homes, all in one day.
“Today, our business owners have almost 7000 extra appraisals to conduct for prospective vendors, that’s a mammoth effort in less than four hours in each time zone.
“The Queensland network alone has 2295 new appraisals to undertake now which is terrific, so Ray White Queensland CEO Jason Andrew wins bragging rights this time around.
The local winners were Ray White Maroochydore (QLD), Ray White Next Step Realty Group (NZ), Ray White Lara (VIC/TAS), Ray White East Lake Macquarie (NSW/ACT), Ray White Broome (WA), and Ray White Tea Tree Gully (SA/NT).
The network-wide winner for most appraisals with a whopping 236 was Ray White Robina sales agent Karyn O’Dea.
Ms O’Dea said it was a massive effort to deliver so many appraisal calls in one day and that she was incredibly proud of her team for doing so.
“We have a full customer care program where we check in at least once a year with our entire database to offer an up-to-date appraisal of their property so Real Estate of Origin is an excellent extension of the work my team and I already do,” she said.
“Our target is always to be better than yesterday and our whole team genuinely loves what they do.
“Every person, house and circumstance is different, how cool is that? I’ve been doing this for 14 years and I still feel like I’m in the honeymoon period.”
Ray White Group Managing Director Dan White said the fourth Real Estate of Origin drive was like no other, given the current circumstances.
“No matter what’s going on in the market, there’s nothing better than being close to the customer and offering a great service, that’s what the day is all about.”