The Real Estate Institute of Australia has announced a new sponsorship agreement with major property portal, realestate.com.au.
As part of the agreement, realestate.com.au will be the presenting partner for the REIA National Awards for Excellence 2021 and REIA’s first ever Strategic Policy Forum, which will be held in Darwin on June 9-10.
REIA President Adrian Kelly said the affiliation of the two industry leaders represented an exciting phase for both the REIA and realestate.com.au and would allow both entities to utilise and expand on each other’s strengths.
“REIA was formed almost a century ago and now represents 85 per cent of Australian real estate agencies across Australia,” Mr Kelly said.
“REIA is the leading body for Australian property and has been instrumental in lobbying governments for policies to protect consumers and agents alike.
“This includes the 2019 Federal Election negative gearing campaign which had an outreach of 10 million to Australian property customers, ensuring that commissioned real estate agents were included in the scope of JobKeeper, and securing state-based exemptions for automatic cross border occupational licensing for real estate agents.”
Mr Kelly said real estate portals were an important part of how agencies reached property buyers and tenants. and working with them was “critical as we enter a new age of data-driven experience”.
REA Group CEO Owen Wilson added that the new sponsorship presented an excellent opportunity to forge an even stronger working relationship with Australia’s national body for residential real estate.
“Fostering strong industry partnerships and working alongside our customers is pivotal to REA’s strategic direction and long-term success,” Mr Wilson said.
“Our team is looking forward to celebrating the real estate industry’s success and outstanding achievements as the presenting partner for the REIA National Awards for Excellence 2021.
“In addition, we are committed to working closely with the REIA to help support excellence in real estate industry standards and policy leadership through initiatives such as the upcoming Strategic Policy Forum,” concluded Mr Wilson.
The REIA Strategic Policy Forum and the REIA National Awards for Excellence 2021 will be held in Darwin on June 9-10, 2021.