REA Group, parent company of realestate.com.au, has announced the launch of its global property network. The network is a platform that opens up a new way for people to search for international property while exposing Australian property listings to a global audience.
With listings from 56 countries, connected by property sites in 12 markets, including US, Italy, Germany, France, Malaysia and Hong Kong, realestate.com.au/international is the largest source of global property listings in the world with three million listings at launch1.
Using global reach and strong local brands, the network will further drive international views and enquiries to Australian listings with exposure to 200 million visits globally each month2.
Tracey Fellows, Chief Executive Officer of REA Group, said:
“People love looking at property and now they can have easier access to international listings, whether they are interested in a beach house in Jamaica, a warehouse in Brooklyn, a villa in Thailand or even a castle in the French countryside. We’re providing consumers with a way to explore property around the world from the sites they already know and trust.
Nerida Conisbee, Chief Economist for REA Group, said the implementation of the platform will have a positive long-term impact on the Australian property market.
“The Australian property sector is one of the strongest and most consistent in the global market. Active global residential property investors come from the US, United Kingdom, China and Singapore, with an estimated $14 billion worth of new dwellings in Australia being purchased by people overseas3.
“There are a number of reasons people buy property overseas, including as a holiday home, investment, or overseas students,” Ms Conisbee said.
REA Group’s global property network is now available. Explore the world at www.realestate.com.au/international
1 REA Group internal data
2 REA Group analytics/data comprised of Google Analytics, Adobe Analytics, comScore and Nielsen, March/April 2016
3 UBS data, FY15