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Real estate industry experiencing surge in off-market listings

The global pandemic has dramatically changed the way real estate agents do business, with Listing Loop reporting a significant rise in the number of off-market property listings.

Defined as properties that are listed for sale, but not necessarily advertised through the standard mainstream channels, these ‘secret listings’ are typically marketed by agents to their individual networks.

This surge in off-market listings indicates housing stock in the market is substantially higher than what’s advertised online.

ListingLoop.com.au, which recently announced a partnership with the Real Estate Institute of Victoria (REIV), and calls NBA and NBL basketball legend Andrew Bogut an ambassador and investor, is positioning itself within the industry as “the home of off-market properties”.

ListingLoop.com.au reported a 58 per cent increase in property listings in the past month despite individual property prices dropping by eight per cent on average.

ListingLoop.com.au CEO Rhett Dallwitz said that ListingLoop.com.au’s industry-first no sale, no charge advertising model provides an appealing, no-risk solution during this current market.

“We understand that sellers don’t want to pay upfront advertising fees, while agents are not in a position to carry these fees on behalf of their sellers,” Mr Dallwitz said.

“Our model is about paying for a result, not an advertising space. If we don’t bring a buyer through ListingLoop.com.au, there’s no fee.

“ListingLoop,com.au is also ideal for sellers that need to sell but don’t want everyone knowing.

“All property information such as the address and the sale price are protected behind a login and are only seen by matching buyers registered on our platform.

“Properties exclusively listed on ListingLoop.com.au are unable to be found on search engines such as Google, eliminating the window shoppers and time wasters,” Mr Dallwitz said.

ListingLoop.com.au also reported a 23 per cent increase in buyer registrations in the past month, demonstrating that there’s still serious buyers ready to take action.

The platform claims another industry-first as Australia’s first real estate buyer database.

Buyers receive superior and timely service by registering their homebuying criteria and receiving an alert in real time the moment there’s a just listed or exclusively listed property that matches their needs.

It’s a fresh and efficient take on the traditional model of property ‘searching’, especially now that a large percentage of properties for sale are not listed on the major websites.

“Agents have been forced to be more agile, get creative, leverage technology and go the extra mile in building client relationships,” Mr Dallwitz said.

“Former marketing strategies no longer work and determining how and where they spend their clients’ money to advertise their properties is reshaping how agents do business.”

Jesse Raeburn, Property Partner, The Agency Albert Park and former agent and contestant on The Block said a large number of sales happen off-market.

“With advertising on the major digital platforms being so expensive, Listing Loop is a great option for my clients to advertise their properties without any upfront costs.

“Listing Loop has also helped me attract extra inquiries through property matching for my off-market properties.”

Real estate solutions for buyers, sellers and agents:

Buyers
Challenges
• Missing out on just listed properties because they were too late in discovering them
• Not knowing about off-market properties for sale
• Searching through unrelated content

Listing Loop sSolutions
• Centralised just listed and off-market properties
• Buyer has more control
• Immediate/real time property notifications matched to their specific needs

Sellers
Challenges
• Upfront advertising costs
• Wasted dollars if the property doesn’t sell
• Minimal options for discreet selling

Listing Loop Solutions
• Success-based no sale no charge advertising solution
• Property market to the right buyers immediately
• Faster sales
• All listings on ListingLoop.com.au are secured behind a login allowing for discreet selling

Agents
Challenges
• Losing listings because of large upfront advertising costs
• No access to a consolidated platform for interested buyers
• Agency principals carrying advertising fees owed by sellers
• Agent data not protected

Listing Loop solutions
• Win more listings
• Sell properties faster
• Quick and simple property uploads
• Buyer intelligence tools
• Earn an additional revenue stream through buyers
• Agent data protected behind a login

To learn more about ListingLoop.com.au visit https://listingloop.com.au/

Note about Promoted Content: The promotion of this article has been paid for (‘promoted content’).

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