REA Group has appointed Val Brown to the role of Executive General Manager of Consumer Experience.
She will be part of the company’s Executive Leadership Team, reporting to REA Group Chief Executive Officer, Tracey Fellows.
Ms Brown is responsible for driving the Group’s consumer product strategy for realestate.com.au and Flatmates.com.au. With a specific focus on personalisation, her product, design and engineering teams create intuitive and smart products to help change the way people experience property.
With more than 14 years of digital experience, Ms Brown has held several leadership roles within REA Group across consumer and customer product, product strategy, mobile and personalisation. Her background also includes automotive, FMCG and classified industries, operating in both domestic and global markets.
Tracey Fellows, REA Group Chief Executive Officer, said: “Creating richer and more engaging experiences for our consumers is critical to our success and differentiates us from our competitors.
“Val brings extensive expertise to this role and has a long history of delivering great consumer and customer products, particularly through her most recent role as head of our mobile apps team,” said Ms Fellows.
Val Brown, REA Group Executive General Manager – Consumer Experience, said: “REA Group has the largest and most engaged audience of property seekers, sellers and daydreamers in Australia. I look forward to the challenge of further enriching their experience, while continuing to deliver value for our customers and real estate industry partners.”
