Ray White’s Seasonal Initiative Strengthens Community Ties

Ray White’s annual Christmas-themed charity event, “A Little Ray of Giving,” saw significant participation this year, with 353 offices across Australia and New Zealand joining in.

The Ray White Barossa Valley | Two Wells team

The initiative, highlighted by the introduction of a Christmas Elf named ‘Little Ray’, focused on community engagement and support, and through various activities, including the ’12 Days of Elf on the Shelf,’ the campaign successfully gathered nearly 4,000 gifts.

“The essence of this campaign is about community spirit and generosity,” stated Emily Hill, team manager at Ray White Patterson Lakes.

Ray White Diamantidis Group principal Peter Diamantidis with Little Ray. 

Their office’s collaboration with Code 12 Towing & Style Auto Body resulted in a remarkable donation of over 650 gifts to the local Lions Club International.

In New Zealand, the Queenstown office, led by Emma Wilson, focused on aiding families struggling with the cost of living.

“Our goal is to ensure no one is left behind during the holiday season,” she said.

Ray White Queenstown

The Barossa Valley | Two Wells office in Australia also played a key role, in organising the ‘Night under the Stars’ fundraiser.

“It’s about bringing our community together for a greater cause,” said Bianca Crothers, marketing executive.

This year’s campaign, blending fun, festivity, and philanthropy, not only gathered thousands of gifts but also strengthened the bonds within communities, demonstrating the profound impact of collective efforts and the true spirit of giving.

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