Ray White Double Bay agents, Evan Williams and Benjamin Goodwin, have set a new street record just days after listing a Woollahra home with a red carpet soiree.
Sold for an undisclosed amount for a new street record, Mr Williams said he was thrilled with the result and the level of interest as a direct result of the VIP launch event.
“We achieved a sensational result within the first five days on the market. The buyer came through at our red carpet launch after receiving our hand-delivered invitation. The buyer lived only a few streets away,” Mr Williams said.
“The successful offer was only one of 100 plus groups that had the opportunity to view the property before the first Saturday viewing even commenced.”
The VIP launch event saw 107 guests attend, and it’s the second time the duo has backed this launch strategy.
Mr Goodwin, who designed the styling of the night, said it was important to test new strategies in today’s climate and noted real estate was an industry that has followed a black and white approach for decades.
“We felt it was important to progressively think outside of the box. We are all for the idea of bringing neighbours and buyers together through this wonderful event. Connecting the community together has never been so much fun and this concept certainly encapsulates that!”
Mr Goodwin said the VIP-style red carpet property launch was unique and offered a more relaxed style of selling.
This is the second time in recent weeks that this type of launch has seen a property sell within days of the event.