Ray White Burwood has launched a second office in Blackburn, doubling its presence in Melbourne’s eastern suburbs.
The new Ray White Blackburn office will operate as a single entity with the existing Burwood business, creating a unified sales force of more than 30 staff members across both locations.
Directors Henry Lin, Hans Liu, and Jichen Quan are leading the expansion.
Henry, who has spent 10 years with the Ray White group in Melbourne, said the move was a natural extension of the business.
“It is a natural expansion from this corridor going into Blackburn,” he said.
“Our goal is about building the team and to be proud of every transaction.”
Jichen said the Blackburn market has distinct characteristics that require local understanding.
“Central Blackburn is a niche market,” he said.
“We understand the geography and the culture. Our focus is to acknowledge our future vendors and reestablish Ray White as a premium brand in this unique suburb.”
The team plans to draw on its multicultural backgrounds – including Chinese, Malaysian, and Korean expertise – to serve the local community.
Jichen described Blackburn as home to house-proud owner-occupiers and a conservative demographic who value preserving local streetscapes.
The new office launches with about 15 staff members, fully integrated with the Burwood sales force to provide immediate market coverage.
Ray White Victoria and Tasmania CEO Domenic Belfiore said the expansion reflects the leadership team’s track record.
“Henry, Hans, Jichen, and Mingfeng have consistently demonstrated what it means to lead with a clear vision and a relentless work ethic,” he said.
“By integrating their multicultural expertise and deep local knowledge, this team is perfectly positioned to elevate the Ray White brand in Blackburn.”