In a strategic move that further solidifies its footprint across South East Queensland, Ray White AKG has officially welcomed Ray White Holland Park into its network.
The partnership marks a significant milestone for the group, which now spans Brisbane, Ipswich and Logan.
As part of the transition, experienced local leaders Piers Crawford and Darren Bonehill will step into the roles of joint principals at the Holland Park office.
The integration of Holland Park into the AKG network is about more than expanding a physical presence, it is about leveraging what AKG founder Avi Khan calls the “network effect.”
“The market has evolved,” Avi said.
“Buyers and sellers are increasingly looking for more than just a transaction, they want an ecosystem of services.
“By connecting our locations and partnering with an impressive local business such as Ray White Holland Park, we provide a seamless experience where our people and our resources work together to deliver better results for our clients.”
The partnership brings together two of the areas most respected figures.
Piers Crawford is a name synonymous with Holland Park real estate, having built a reputation on longevity and deep local expertise.
Ray White Holland Park had been in business for more than 35 years.
“Our goal is to future-proof the business through this strategic partnership, adding scale and growth. We gain a significant competitive advantage: Avi is the architect of growth and brings powerful marketing and backend systems, while Darren is a highly experienced local agent with genuine leadership aspirations and who leads by example,” Piers said.
“This agency has over 35 years of trusted legacy in our community. We remain Ray White Holland Park, that is not changing. What is evolving is the strength behind it.
“With the support of the AKG, we gain a significant competitive advantage across our listing presentations, property marketing, recruitment, and talent attraction.”
Darren Bonehill joins as joint principal, bringing proven leadership and a track record of excellence in the local market.
His energy and style are set to complement Piers’ established presence, creating a formidable team to lead the office forward.
“I’m thrilled to be working alongside Avi and Piers as business partners. The diversity of our strengths allows us to take a collaborative approach to creating compounding success for our team,” Darren said
“The office is proudly positioned in a strategic location in one of Brisbane’s biggest growth corridors so that’s an immediate advantage.
“When you combine the passion that we all have for the real estate business there is an exciting future that we will create for our team and our clients.”
For local residents, the partnership means the personalised feel of a local agency backed by the resources of AKG and the broader Ray White network, including greater property exposure across the full AKG footprint, access to specialised marketing, finance and media departments, and the same trusted local faces now supported by enhanced technology and infrastructure.
Ray White Queensland CEO Jason Andrew said it was a privilege to see Ray White AKG continue to grow in the way it has.
“Avi has built something genuinely special across South East Queensland and this is another example of the kind of innovative, people-first thinking that defines his leadership. We’re proud to support him and excited to see what Piers and Darren will achieve in Holland Park,” Jason said.
Ray White Group Managing Director Dan White said Avi Khan represented the best of what the Ray White network stands for.
“Avi is one of the most inspirational leaders in our business, always curious, always pushing and always thinking about what’s next for his clients and his people. This expansion is a natural reflection of that,” Dan said.
Ray White Holland Park is now poised for a new era of growth alongside the Ray White AKG banner, with Piers and Darren positioned to redefine what it means to be a market leader in Brisbane’s inner south.